Cloud-based employee performance management company 15Five Inc. today announced it has acquired employee engagement software firm Emplify Inc. for $50 million.

Founded in 2010, Emplify is designed to enable executives to ask for, analyze and act on employee feedback to transform data insights into human action. Emplify fuses survey insights, employee communication, performance enhancement and transformation strategists into an agile engagement system.

Emplify prepares data, doing the legwork to maximize employee participation and produce comprehensive data followed by rallying employees behind a given initiative by communicating positive impacts they can expect. Customers include OKC Zoo, Yamaha Corp., BioBridge Global, SalesLoft Inc., Heref Jones, Figma Inc., Kreg Tool Co. and Ruoff Mortgage Co. Inc.

For 15Five, the acquisition will allow their customers to ask the right questions and use the power of qualitative and quantitative data to learn how their employees think and feel about their work. With the acquisition of Emplify, 15Five’s team will grow by more than 30%, allowing it to meet the market demands for a single platform that combines mature and capable engagement measurement and performance.

The company raised $30.7 million in venture capital funding in July 2019.

15Five offers cloud-based software designed to evaluate and improve employee performance through web-based employee engagement and continuous performance management software. Since that time, 15Five has grown to a customer base of more than 2,800 companies, including Spotify Technology SA, HubSpot Inc., Peloton Interactive Inc., Credit Karma LLC and Siemens AG.

“Organizations that understand that business success depends on their people are searching for a comprehensive employee performance and engagement platform,” Santiago Jaramillo, co-founder and chief executive officer of Emplify. “Our mission at Emplify was to help all people achieve their true potential at work, which matches perfectly with 15Five’s.”

Photo: Emplify