Samsung Electronics Co. Ltd. today debuted three new additions to its Galaxy Book laptop lineup that will enable the company to better address the increased consumer demand for personal computers.

That strong demand helped PC and data center equipment maker Dell Technologies Inc. easily surpass revenue expectations in the fourth quarter.

Samsung’s new laptop collection is headlined by the general-purpose Galaxy Book Pro and Galaxy Book Pro 360 machines, which enter the high-end segment of the market. Samsung also showcased the Galaxy Book Odyssey, which is specifically optimized for running video games.

The Galaxy Book Pro and Galaxy Book Pro 360 will go on sale from $999.99 and $1,199.99, respectively. The pricing difference is partially the result of the fact that the machines are based on two separate designs: the Galaxy Book Pro is a standard laptop, while the Galaxy Book Pro 360 is a two-in-one that can turn into a tablet.

Another key difference is the display. Both laptops offer consumers a choice between 13-inch and 15-inch screens, but those screens are made from different materials. The Galaxy Book Pro is based on AMOLED display technology while the Galaxy Book Pro 360 ships with a Super AMOLED screen, an enhanced variant of the technology described as more power-efficient. 

The laptops are the first Windows machines from Samsung to feature displays based on its AMOLED implementations. Displays that use the technology differ from standard LED screens in that they don’t require a backlight to provide illumination for their pixels, which reduces space and power requirements. They also use more advanced circuitry to control the pixels that makes it possible to deliver sharper contrasts.

Under the hood, both the Galaxy Book Pro and Galaxy Book Pro 360 run on central processing units from Intel’s 10-nanometer Tiger Lake series. According to Intel, the series features a refined transistor design capable of providing 17% to 18% better performance than earlier silicon. The CPUs also ship with integrated Iris Xe graphics cards that the chipmaker describes as up to twice as fast as previous generation parts.

Both laptops feature eight or more gigabytes of memory depending on the configuration, up to a terabyte of flash storage and support for the latest Wi-Fi 6 wireless networking protocol.

The third laptop Samsung introduced today is the Galaxy Book Odyssey, which features a higher price tag and faster silicon to help it run complex video games. The machine uses CPUs from the Tiger Lake series much like the two other new additions to the Galaxy Book line, but swaps the integrated graphics card with Nvidia Corp. silicon. Samsung will allow consumers to choose between the GeForce RTX 3050 Ti and 3050, two upcoming graphics processing units that have not yet been officially detailed by Nvidia.

The Galaxy Book Odyssey can be ordered with up to 32 gigabytes of memory two terabytes of storage, double the maximum capacity offered by the two other Galaxy Book models. Pricing starts at $1,399. 

Photos: Samsung