Twitter Inc. announced today that it’s acquiring web content reading platform Scroll, which will mean Scroll’s popular news aggregator service, Nuzzel, will be no more.

Scroll charged users a $5-a-month subscription fee for delivering content that came without ads and any other distractions. Publishers in turn received cash from Scroll in an effort to get more eyes on their content. Some of those 300 publishers include The Daily Beast, The Verge, The Onion, Mother Jones and The Atlantic.

Scroll’s team of 13 will now head over to Twitter, where they will focus on integrating the platform at first and for the time being not take on any more sign-ups. Publishers, however, can still join the service.

In a blog post, Scroll said one of the reasons for the acquisition was that it was “not moving fast enough.” The company added, “Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem.”

Unfortunately for some, the acquisition will mean the end of Nuzzel, a product of Scroll’s that aggregates news stories in people’s Twitter feeds and sends those stories to customers by email. Nuzzel is set to close May 6, although Twitter said the “core elements” of the product will be built into its own subscription service.

Twitter hasn’t yet explained exactly how this subscription service will work but said in a blog post that such a service in general will be good for publishers that have relied on ads to bring in revenue. This has been one of the prevailing topics recent time: How can publishers be expected to create high-quality content when lesser stories with viral ambitions can accrue more views? Scroll has claimed in the past that publishers make more money through its service than they do using an ad model.

“Those who create and consume news know that reading – and more broadly, journalism – deserve a better future,” said Twitter. “Scroll will help us build that future, solving one of the most frustrating parts about reading content online.”

With Twitter buying Substack Inc. competitor Revue earlier this year, a future subscription service seems likely. In recent times, a few journalists have found success on Substack, and it seems almost certain that more writers in the future will follow suit in publishing in online newsletters.

Today Twitter asked, imagine what it would be like if you could buy content from a writer on Revue and also receive content from myriad publishers, with all entities making money from Twitter’s subscriptions? Perhaps better quality content is on the way.

Image: Esther Vargas/Flickr