When you sign up for any internet service, you’re likely giving up some of your data. For identification, service personalization or whatever reason, brands and companies need more of our information to make better sense of who we are and what we might need.

As the share of internet users rises, that required data is also increasing in sheer magnitude, and so is its level of complexity.

“Data governance is really becoming a must-do and why you are seeing so many more chief data officers, chief analytics officers, data management professionals,” said Jacklyn Osborne (pictured), managing director and risk and finance technology executive at Bank of America Corp. “The profession is growing … incrementally every single day.”

Osborne spoke with John Walls, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the Data Citizens ’21 event. They discussed the power of data as a prominent factor in uniting today’s corporate world. (* Disclosure below.)

A complex but solvable problem

Years spent within the realm of data science and management have, no doubt, given Osborne a unique peer into how global data collection, processing and storage trends and systems have evolved.

“The ability to truly manage and govern data to the degree of perfection is really hard. So the more data we get, the more complexity, the more challenge, the more there is a need to really prioritize, align with business strategy and ensure that you are embedding into the culture and the DNA of the corporate and not do it in the silos,” she added in analyzing today’s enterprise data landscape.

Osborne received the Data Citizen of the Year award during Collibra NV’s Data Citizens ’21 event this week. Collibra’s Excellence Awards recognize teams and individuals for their innovative use of Collibra. In giving out awards like Data Citizen of the Year, organizations like Collibra are actively advocating for better consumer data management for the future.

Osborne was recognized for her and her team’s efforts to design and implement a best-in-class data management program that ensures regulatory compliance, supports operational efficiency and facilitates digital transformation at Bank of America.

“There is too much data. It is in too many hands. So, we’re not trying to remove all data issues, but having a process where you can actually log, prioritize and ultimately remediate is that last and final pillar of the data management cycle,” Osborne concluded.

Be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Data Citizens ’21 event. (* Disclosure: TheCUBE is a paid media partner for Data Citizens ’21. Neither Collibra NV, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: ESB Professional