With a partner network exceeding 2,200, Splunk Inc. has reached a tipping point in the maturity of its ecosystem. The platform for monitoring and analytics launched a new observability solution at the recently concluded Splunk .conf, and looks to its partner network to scale for hybrid computing environments.

A new initiative called the Splunk Partnerverse Program aims to empower Splunk’s ecosystem in a variety of ways. 

“We’re taking it to new frontiers for our partners,” said Brooke Cunningham (pictured), area vice president of global partner marketing and experience at Splunk. “We’re going to help our partners really take [hybrid] to the market by extending and expanding our marketing and creating an all-new solutions catalog for our partners to differentiate themselves to their customers.”

Cunningham spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during the Splunk .conf21 Virtual event. They discussed the Splunk Partnerverse Program and how this will impact its partners. (* Disclosure below.)

Splunk announces Splunk Partnerverse Program

Splunk’s active partner network includes the likes of BlueVoyant LLC, deepwatch Inc. and TekStream LLC.

“Splunk is the only solution that can truly offer that hybrid solution for their customers,” said Cunningham. “So [it’s] all new goodness for our partners to help them lean in, to get enabled around all of the Splunk products ….  That’s really the underpinning of the all-new Splunk Partnerverse Program is to really help that acceleration, to skill up our partners and give them the tools to be successful.”

The Partnerverse Program is offering a new badging system, which is a way partners can earn different badges to showcase their expertise and find customers. It was borne of Splunk’s partner feedback, according to Cunningham. Partners will be able to show they are experts in specific solution areas, types of services and specializations.

“Our partners go to market with us in many different ways,” said Cunningham. “Some of them are selling, servicing, building. So there’ll be partner motion badges to really differentiate the different ways that they’re supporting customers from a go-to-market approach, and then additional badging to help really identify some of those specialization areas.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of during the Splunk .conf21 Virtual event. (* Disclosure: TheCUBE is a paid media partner for Splunk’s .conf21 Virtual conference. Neither Splunk Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE