Data aggregation startup People Data Labs Inc. announced today it has raised $45 million in new funding to expand its data products into new industries.

The Series B round was led by Craft Ventures, with Flex Capital also participating. Including the new funding, People Data Labs has raised $55.3 million in funding to date, according to data from Crunchbase. Previous investors include Forum Ventures, Founders Fund, 8VC, Susa Ventures, Right Side Capital Management and Landscape Capital.

Founded in 2015, People Data Labs offers application programming interfaces developed to empower developers, engineers and data scientists to build new data-driven products. The company’s data is designed to power internal and customer-facing digital products that drive revenue and increase efficiency.

People Data Labs pitches its data as an essential tool for developers at enterprise businesses as well as innovative tech startups. The platform enables companies to build compliant people data solutions by integrating thousands of complaint-sourced datasets into a single “source of truth.”

The company’s platform powers internal and customer-facing digital products that drive revenue and increase efficiency. People Data Lab offers more than 3 billion profiles to enrich recruiting platforms, power artificial-intelligence models, create custom audiences and more.

People Data Labs has found a growing client base among developers among large companies and tech startups. Notable customers include Kleiner Perkins, BreezyHR, SugarCRM Inc., 6Sense Insights Inc., Lunchclub and Gem.

“We see limitless potential in delivering data as a service and in empowering engineers, data scientists, and developers to build and innovate with that data,” Sean Thorne, co-founder and chief executive officer of People Data Labs, said in a statement. “In particular, there is a growing need for firmographic insights to understand the labor force and demand for a new layer of consumer identity to support and protect critical services like banking and finance which are increasingly delivered digitally.”

As part of the new funding, Craft Ventures’ co-founder and general partner, Jeff Fluhr, is joining People Data Labs’ board of directors.

Image: People Data Labs