A lot of companies are hopping on the exciting cloud bandwagon, but not all of them are taking full operational advantage of public cloud technologies, according to one cloud engineering support company.

“Companies are embracing the public cloud at an incredible rate,” said John Purcell (pictured), chief product officer at DoiT International USA Inc. “They’ve bought into the promise of the cloud. And we simply set out to help them … be successful.”

Purcell spoke with Dave Vellante and Lisa Martin, co-hosts of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed DoiT’s value proposition and how its AWS-powered public cloud solution is helping companies accelerate their digital transformation. (* Disclosure below.)

Helping established organizations become more competitive

DoiT provides an intelligent technology portfolio that’s available for customers to use, as well as advisory and consulting services.

“We also provide 24/7 unlimited technical support, all of which are available at no additional costs as a client of DoiT. So it’s a pretty unique value proposition,” Purcell said.

Beyond reselling public cloud real estate, DoiT helps companies execute winning strategies, with guidance provided both for the company’s technology and the client’s unique cloud framework.

The company’s primary target market is companies that have already adopted the cloud in some way but need an additional level of help for their most intricate, essential problems. There is a set of inalienable management responsibilities that must be carried out, even in a cloud-focused operation — according to Purcell. As an accelerant, DoiT alleviates some of that burden.

Another paradigm that’s seemingly presenting itself in the cloud services space is the power shift between the larger and small cloud-focused organizations. However, the similarities between these two — in terms of customer satisfaction, performance and shareholder expectations — are relatively similar, according to Purcell. Basically, companies (large or small) have to compete in order to stay relevant.

“By its very nature, the cloud is an elastic thing. It scales up, it scales down, it ebbs, and it flows. So the dynamic and constant or continuous rate of change poses similar sets of problems for the likes of Goldman Sachs, just as it would for any of the startups you see,” Purcell stated.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: DoiT International USA Inc. sponsored this segment of theCUBE. Neither DoiT nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE