Self-styled authorization management startup PlainID Inc. is feeling significantly more well off today after closing on a $75 million round of funding that brings its total amount raised to $100 million.

The Series C round was led by Insight Partners, with participation from Itai Tsiddon, Viola Ventures and all other existing investors, the company said.

Israel-based PlainID is perhaps more correctly described as a cybersecurity and authorization and identity access management provider. Its offerings center around its policy-based access control management layer, which uses a real-time decision engine to control who has access to what within an organization’s information technology environment.

The company’s main products include its Policy Manager offering that creates a consistent set of policies across an organization to ensure each employee has reliable access to all of the resources they’re authorized to access. As for Partner Manager, it establishes a set of policies that govern access to the various partner portals and services an organization regularly needs to access.

PlainID argues that its policy-based access control offerings are superior to other types of identity management system, such as role-based or attribute-based access control. With RBAC, access is entirely static and based on the user’s job title, with permission levels determined via a combination of assigned roles and permissions. PlainID says that although this approach is okay for smaller organizations, it’s not easily scalable as an organization grows.

ABAC is a more fine-grained approach that grants access rights through a combination of attributes, including the user, resource and environment. However, the drawback with it is that these rules must be written in the eXtensible Access Control Markup Language, creating more dependency on IT teams when it comes to redefining an individual user’s level of access.

PlainID says its PBAC system can support both roles and attributes as well as the ability to code rules in plain language, meaning customers have much greater control. They can restrict access to who (role), what (resource or asset) and when (time of day), the company explains.

It’s a unique approach that has won the company plenty of fans. During 2021, it said, it saw annual recurring revenue growth of more than 100%, with 80% growth in its customer base, though it didn’t specify absolute numbers. It said it also enjoyed “significant momentum” in its existing partnership with enterprise IT giant SAP SE.

PlainID co-founder and Chief Executive Oren Ohayon Harel said today’s round is an important milestone for the company. He added it will help PlainID scale up its platform to meet “huge opportunities” within the identity access management and cybersecurity markets.

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