UPDATED 18:37 EDT / DECEMBER 27 2021

CLOUD

Zoom buys Liminal assets to boost its virtual event capabilities

Looking to become the hub for online events, Zoom Video Communications Inc. said today it has acquired key assets from a startup called Liminal that builds add-ons for the Zoom platform.

Liminal’s add-ons, known as ZoomOSC and ZoomISO, are used to create professional virtual events and Zoom said it plans to natively integrate those capabilities into its own software. Two of Liminal’s co-founders, Andy Carluccio and Jonathan Kokotajlo, will also join Zoom.

The ZoomOSC add-on helps users to enhance professional meetings and events using the Open Sound Control protocol to integrate Zoom with third-party software, media servers and hardware controllers. As for ZoomISO, this makes it possible to export each participant’s video feed as a separate output to professional production hardware, with up to five feeds being output in high definition.

Zoom announced the acquisition in a blog post that looks at how the future of virtual events on its platform is evolving. As the COVID-19 pandemic moves into its third calendar year, more and more events have shifted online and organizers are demanding more capabilities from apps such as Zoom. As a result, Zoom has had to expand its own offerings and also rely on third-party add-ons such as Liminal’s.

By acquiring those assets from Liminal, Zoom said, its platform will be better able to bridge the gap between “emerging” and “traditional” event control tools. Ultimately, it wants to help broadcast studios, theaters and other organizations create more professional streams.

Zoom dived into large-scale virtual events earlier this year with the launch of its Events feature in June, making it easier for users to create event hubs, sell tickets and create multiple livestream sessions.

Zoom said Liminal’s add-ons will remain available through the Liminal website for the time being, though once it builds similar capabilities within the Zoom platform, they will no longer be needed.

Image: Zoom

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