Israeli cybersecurity startup Sunday Security today revealed that it has raised $4 million in funding to elevate cyber-risk protection for senior executives and key personnel across the entire spectrum of their online digital identities and interactions.

The seed round was led by MoreVC, with the participation of John Donovan, former chief executive officer of AT&T Inc., Amit Singh, chief business officer of Palo Alto Networks Inc., and others.

Founded in 2021, Sunday Security pitches itself as a leader in a new category in cybersecurity: “personal cybersecurity.” It’s designed to defend key personnel from personal security attacks such as on their online accounts to their devices, identity fraud and beyond.

The company argues that attackers are being forced to shift the bullseye not just to what can be hacked but who can be hacked — primarily those at the top who offer key access to the organization and its data. Yet the security of these key stakeholders and the assets they control rests mainly on the integrity of personal accounts and devices that can fall to cyber attackers with just a few wrong moves.

As hackers increasingly target executives to penetrate the enterprise, Sunday claims that its personal cybersecurity stands to protect everything private and personal in the digital world.

Founder and CEO Zack Ganot and Shaked Barkan, chief technology officer, previously worked at Pandora Sec Ltd., a company focused on high-profile individuals.

“While at Pandora, we got to see firsthand just how insecure executives actually are in their personal lives, leaving the door wide open for attackers to gain further access to the enterprise,” Ganot explained. “Executives are mainly focused on performing in their demanding positions and can’t be expected to become cybersecurity experts as well – that’s where Sunday comes in.”

Sunday Security’s platform is armed to deliver a deep understanding of the problems enterprises face in the personal cybersecurity realm using a novel approach. In doing so, the service is said to provide security teams with first-time visibility into the personal attack surface, together with monitoring and remediation capabilities for a wide range of popular personal accounts.

Image: Sunday Security