UPDATED 12:00 EDT / JUNE 02 2022


Google Cloud doubles down on its support for startup founders

Google Cloud is building on the initial success of its Google for Startups Cloud Program with the launch of additional, early-stage financial support for bootstrapped startups and new “Startup School” workshops for company founders.

The announcements were made during the second annual Google Cloud Startup Summit that kicked off today, and they build on the launch of the startup program that the company began in January. Under the Google for Startups Cloud Program, startups can apply and have Google cover their cloud computing costs for the first two years they’re in business, up to a maximum of $100,000 per year.

In a blog post, Ryan Kiskis, director of the Startup Ecosystem at Google Cloud, said the company is expanding this financial support to self-funded startups building systems on Google Cloud. Those who apply to the program can receive $2,000 in Google credits that are good to use for two years to help fund the development of proof of concepts and showcase products or solutions to investors, talent and customers, Kiskis said. Self-funded startups may also qualify for additional discounts on Google Domains and Google Workspace.

Google is also expanding its Startup School that was established in 2020. The Startup School provides online training that’s designed to equip startup founders with the various tools, products and knowledge they need to grow early-stage companies. It offers an extensive curriculum, covering growth, technology and products, plus aspects such as making technical hires, preparing a data pipeline and getting started with Google Cloud.

Now Google is extending this with a series of new monthly workshops focused on more specific topics such as data analytics and application development, Kiskis said. The idea is to help startups build faster with tools and technologies that are tailored to their needs, he explained.

“These live Startup School sessions will give founders and teams the opportunity to ask Google experts questions directly and discuss common challenges,” he added.

What’s more, Google says it’s supporting diversity, teaming up with a startup accelerator called Visible Hands to offer a 20-week fellowship program in support of a new wave of early-stage Latinx founders in the U.S. Participants will receive $10,000 in cash to get their ideas off the ground, with the chance to win additional investment of up to $150,000 from Visible Hands.

That program will kick off in the fall, but prior to that, Google said it’s hosting its first-ever Google for Startups Latinx Leaders Summit next week in Miami. At the event, members of the Latinx startup community will be able to connect with key figures in the space. The aim is to try and get the community to work together to catalyze support and new resource development for the wider Latinx ecosystem, Kiskis said.

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