Software-as-a-service application integration startup Unito Inc. is looking to expand its market traction after closing on a $20 million funding round today that brings its total amount raised to $32.9 million.

Today’s round was led by CDPQ, joined by new investors Rainfall Ventures and Investissement Québec, plus existing backers Bessemer Venture Partners, Tom Williams and Mistral Venture Partners.

Unito says it’s in the business of easing workflow management, which it does by providing an easy way to integrate disparate SaaS applications. Its no-code, two-way integrations enable workflows that cross the boundaries of multiple workspaces, with information flowing freely across applications such as Asana, GitHub, Google Sheets, Jira, Salesforce, Trello and many more. It’s all about easing collaboration and improving efficiency for teams that use multiple SaaS applications to get their work done.

It’s notable that Unito does integrations differently from other services. The startup explains that traditional, native integrations between platforms enable data to be sent only from one platform to another, rather than back and forth. In addition, these integrations are subject to pre-set rules on what kinds of data can and cannot be exported from one tool to another, limiting their usefulness. In contrast, Unito enables two-way synchronization between any two SaaS apps without restrictions. Instead, the users get to define their own rules on what data can be shared.

This leads to numerous possibilities, Unito says. Users can create a two-way integration between two separate project management tools, such as Asana and Trello. Any change made in one interface will then be reflected immediately in the others, enabling cross-functional teams to collaborate on the same project using their preferred tools.

Unito can also be used to sync spreadsheets, making it possible to automatically export data from Excel to Google Sheets and vice versa. Any change made in Excel will pop-up immediately in Sheets, eliminating the need to jump between tabs and tools and copy paste information.

According to Unito, one of the main benefits of its platform is that it saves users countless hours of time spent copying and pasting data, while helping them to significantly reduce tool licensing costs.

Unito says the explosion of SaaS-based applications that occurred with the rise of remote work has made its integration capabilities a must-have. That’s evidenced by the company’s growth: To date, it counts more than 50,000 users at more than 7,000 firms worldwide that use its software to create workflows for information technology, project management, sales, software development, spreadsheets and other projects. Since 2020, Unito claims to have tripled its employee headcount.

“As SaaS tools proliferate, companies are embracing integrations that bring tools together and power the cross-functional teams that are the future of work,” said Unito co-founder and Chief Executive Marc Boscher. “Our customers recognize the impact of no-code, two-way syncs, and we’re thrilled to have investors that share our mission of smashing tool silos and uniting work. Unito’s integrations cut tool license costs, eliminate hours of manual copy and pasting, and empower teams to close projects faster and rapidly scale.”

Unito said its next steps include solidifying its growing market traction, which it will do by expanding its connectors to yet more SaaS applications. In addition, it’s planning to hire more people.

“We believe Unito is well-positioned to accelerate its global growth by solidifying its considerable market presence and opening up new categories as companies seek simple and powerful workflow integrations,” said Wils Théagène, senior director at CDPQ.

Image: Unito