In application modernization, how does one scale expertise without compromising the quality of products? 

IT services provider Hitachi Vantara LLC has an established portfolio of specialized solutions to guide digital transformations across data storage, cloud infrastructure and analytics. And to maintain a quality-over-quantity approach while keeping costs in check, the company looks to a knowledgeable partner ecosystem as an extension of its own sales efforts.

How will this strategy evolve as new partner types emerge across verticals, and how can Hitachi Vantara leverage this ecosystem to signal the technologies that will make the leap from what’s now to what’s next?

“We actually have a utility company in North Carolina whose customers are able to save on their electricity and water bills,” said Radhika Krishnan, chief product officer of Hitachi, in a recent interview with theCUBE, SiliconANGLE Media’s livestreaming studio. “This particular company had to contend with millions of sensors that were constantly streaming data back. That’s where a partnership with [NoSQL database provider] MongoDB really paid off … we were able to leverage Hitachi Pentaho to integrate all of the data and have the data reside on MongoDB.”

During the Dec. 6 “Hitachi Vantara Drives Customer Success With Partners” event, theCUBE analysts will talk with Hitachi Vantara executives about the company’s plans for hyperconverged infrastructures, including its expanding channel strategy and notable product/solution partnerships. (* Disclosure below.)

The appeal of data-driven solutions

Under parent company Hitachi Ltd., Hitachi Vantara claims nearly 80% of the Fortune 500 as clients, looking to help organizations unlock new competitive advantages, improve customer experiences and identify novel revenue streams. The company is part of the Hitachi group, an $80B conglomerate with over 60 years of IT experience.

While especially known for its rock-solid block and file storage solutions like VSP, Hitachi Vantara also is a major player for cloud infrastructure and services, converged and hyperconverged solutions, data management and analytics – and content and distributed file solutions.

Recently, the company announced that its Hitachi Content Platform object storage solution is expected to grow at a projected rate of 40% in Q2 2022 compared to the same period in 2021, outstripping the market compound annual growth rate of around 13.6%. This market growth is due mostly to organizations seeking data-driven solutions, according to the company.

“Hitachi’s portfolio has evolved over the years, and the latest Hitachi VSP E Series is very attractive for midmarket customers and departments within large enterprises,” said Pierre Munro, product account executive at Eclipsys Solutions Inc., speaking on Hitachi’s popular flash hybrid storage solution.

“The strength of the Hitachi portfolio is underpinned by its go-to-market approach,” Munro furthered. “Hitachi Vantara is really partner-focused, and they’ve demonstrated more than once that they will go the extra mile to bring value to the customer and support us through the sales cycle.”

Creating strategic, value-focused partnerships

Partnerships are the heart of any solutions-based expansion plan, but a balanced approach is critical to the success of the overall ecosystem. To this end, Hitachi Vantara is focused on tight integrations in order to simplify its own points of interaction across products in a world of increasing cloud complexities. 

“The Hitachi culture is unique, the depth and breadth of knowledge and experience the Hitachi engineering team has is something you don’t always see,” said Sachin Soni, co-founder and chief technology officer of Centum Technologies. “That experience makes a big difference when I need to find solutions for my customers.”

One such alliance is with VMware Inc., spanning three major areas: hyperconverged infrastructure solutions, hybrid cloud and digital workspaces. The Hitachi Unified Compute Platform HC, for instance, combines storage, compute and virtualization into one appliance and is powered by VMware vSAN.

TheCUBE event livestream

Don’t miss theCUBE’s coverage of the “Hitachi Vantara Drives Customer Success With Partners” event on Dec. 6. Plus, you can watch theCUBE’s event coverage on-demand after the live event.

How to watch theCUBE interviews

We offer you various ways to watch theCUBE’s coverage of the “Hitachi Vantara Drives Customer Success With Partners” event, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE Insights podcast

SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher and Spotify, which you can enjoy while on the go.

SiliconANGLE also has analyst deep dives in our Breaking Analysis podcast, available on iTunes, Stitcher and Spotify.

Guests

During the “Hitachi Vantara Drives Customer Success With Partners” event, theCUBE analysts will talk with Hitachi Vantara’s Kimberly King, senior vice president of strategic partners and alliances; Russell Skingsley, chief technology officer and global VP of technical sales; and Tom Christensen, global technology advisor and executive analyst.

(* Disclosure: TheCUBE is a paid media partner for the “Hitachi Vantara Drives Customer Success With Partners” event. Neither Hitachi Vantara LLC, the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE