Every role within the enterprise will have the responsibility of analyzing data, given that data has emerged as the lifeblood of modern business.

By partnering with Amazon Web Services Inc., Couchbase Inc. embeds operational analytics and democratizes data using its cloud database platform called Capella. This triggers a highly interactive, personalized and customized user experience, with Arthrex serving as a worthy example, according to John Kreisa (pictured), chief marketing officer of Couchbase.

“We announced this week a joint customer Arthrex with AWS,” Kreisa said. “Arthrex is an orthopedics medical devices company and they use our edge capabilities. Think of the kinds of surgeries that orthopedic surgeons do — it’s scopes, and they are often inside. What it does is it collects the data, the video data and all of that, on a medical device and then brings it back to a centralized app for the doctors to use in post, when they’re actually doing further medical recommendations.”

Kreisa spoke with theCUBE industry analysts Savannah Peterson and Lisa Martin at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Couchbase is revamping interactive user experiences in different sectors using data and its partnership with AWS. (* Disclosure below.)

How Capella is revamping the developer experience

Since Capella is used to build mission-critical applications, Couchbase has renovated it to better suit developer needs, according to Kreisa, who said that this is vital for enhanced productivity.

“Capella; it’s a cloud database services,” he stated. “At the end of October, we announced a revamp of our user interface focused on developers. And what we’ve done is make it so that it’s familiar to developers. It’s a GitHub-like experience. So, developer comes in, they’re very familiar, of course, with GitHub, they are familiar with how the Couchbase Capella interface will work.”

The Couchbase-AWS partnership touches on various verticals, Kreisa pointed out. The collaboration also handles mission-critical workloads such as those required for the manufacturing industry.

“We have a great AWS relationship,”Kreisa noted. “In fact, we announced a deepening of that relationship, a strategic collaboration agreement. It’s a multi-year agreement; it’s focused on go-to market, from a sales and marketing standpoint. So, it’s deepening an already strong relationship and we’re really excited about that.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: Couchbase Inc. sponsored this segment of theCUBE. Neither Couchbase nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE