Observability has become a hot topic as enterprises dive into data for security reasons, such as detecting malicious actors.

Using a vendor-agnostic approach to future-proof a security or observability practice, Cribl Inc. acts as a data bridge when enterprises want to scrutinize security issues at different destinations, according to Clint Sharp (pictured), co-founder and chief executive officer of Cribl.

“Cribl is an observability company; our flagship product is a telemetry router,” Sharp said. “So, if I have a security breach, if I have an outage and I need to start pouring through this data suddenly, the data is very, very valuable. We are this pipeline that’s sitting in the middle of all these solutions. We don’t care whether your data was originally intended for some other tool. We’re going to help you in a vendor-neutral way get that data wherever you need to get it.”

Sharp spoke with theCUBE industry analysts Savannah Peterson and Dave Vellante at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why observability has become a burning issue and how Cribl serves as an observability pipeline. (* Disclosure below.)

The tension between data and budget growth

Since data growth does not move in tandem with budget surges, a data-first approach comes in handy as companies continue moving into databases for security and observability purposes, according to Sharp. As a result, managing data at scale gets simplified.

“Data’s growing at a 25% CAGR per IDC, which means we’re going to have two and a half times the data in five years,” he noted. “And when you talk to CISOs and CIOs and you ask them, is your budget growing at a 25% CAGR, absolutely not, under no circumstances am I going to have, you know, that much more money. And that’s where you’re starting to see things like the AWS security data lake, Snowflake moving into this space.”

Since security is not immune to macro conditions, Cribl renders a real “flight to value” in the observability space, Sharp explained. Therefore, cost optimization becomes inevitable.

“Obviously we’re keeping our eye closely on the macro conditions, but we see such a huge opportunity because we’re a value player in this space that there’s a real flight to value in enterprises right now,” he pointed out. “They’re looking for projects that are going to pay themselves back, and we’ve always had this value prop; we’re going to come give you a lot of capabilities, but we’re probably going to save you money at the same time.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: Cribl Inc. sponsored this segment of theCUBE. Neither Cribl nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE