In the modern business world, it is less a question of if your services will go down, but when.

Most businesses incorrectly assume that the cloud provider will handle recovery, but the onus of that is actually put on the business, according to Adrian Kunzle (pictured), chief technology officer at OwnBackup Ltd. 

“You’ve got to be on 24/7, right? You can’t afford to have systems down, whether that’s your public website or even things your salespeople are using,” Kunzle said. “On the data side, we talk a lot with our customers about recovery, not so much about backup. Backup is in our name, but our product is called Recover.

Kunzle spoke with theCUBE industry analysts Lisa Martin and Dave Vellante at the recent AWS re:Invent conference, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the importance of data recovery and backups and controlling access to data. (* Disclosure below.)

The importance of data management and recovery

A recent survey conducted by OwnBackup revealed that a typical Salesforce environment contains around 2,000 fields that contain sensitive data. Around 85% of the users of the matrix have access to some of those fields, managing those users and having a good idea of who has access to which fields, according to Kunzle.

“That’s part of what our Secure product brings to the table; it helps you understand who can see what and why they can see it,” he stated.

Using OwnBackup may seem an unnecessary expense for many CIOs, yet the cost of having more accurate and secure data can lead to cost savings and better brand reputation down the line, Kunzle pointed out. If an entire business is basing large decisions on said data, can a price on its accuracy, he asked?

“If you’ve got missing data or inaccurate data, you’re making suboptimal decisions,” Kunzle explained. 

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: OwnBackup Ltd. sponsored this segment of theCUBE. Neither OwnBackup nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE