It’s now widely accepted that all companies are data companies, regardless of the industry. While data is growing in value, it’s increasingly difficult to store large amounts of data securely, sparking a need for services to handle the exponentially increasing data.

California-based company DataStax Inc. helps organizations scale their data needs with its cloud-native NoSQL database built on Apache Cassandra.

“We’re taking [Apache Cassandra], combining it with other technologies, such as Apache Pulsar for streaming, to provide a real-time data cloud, which helps our customers build applications faster and help them scale without limits,” said Thomas Been (pictured), chief marketing officer of DataStax.

Been spoke with theCUBE industry analysts Lisa Martin and Dave Vellante at the recent AWS re:Invent conference, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed real-time data and how DataStax uses Apache Cassandra, technologies such as machine learning, and more. (* Disclosure below.)

The rise of real-time data

Real-time data has been around for a while but was previously an extremely niche service, Been explained. DataStax adapted to democratize data, making it easier for users to access all on serverless, cloud-native solutions.

“Home Depot, as an example, was able to deliver curbside pickup delivery in 30 days because they were already using DataStax and could adapt their business model with a real-time application,” Been said. “We also see a real strong trend with customer experiences, and increasingly a lot of tech companies are coming to us because scale means success to them.”

DataStax chose Apache Cassandra for many reasons, including its ability to process millions of data points with no single point of failure.

“It used to be a database that was a bit hard to manage and develop with, and that is why, as part of the cloud, we wanted to change these aspects, provide developers the API they like and need,” Been said. “This makes it super simple to operate and super affordable to run.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: DataStax Inc. sponsored this segment of theCUBE. Neither DataStax nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE