Instacart, founded a little over 10 years ago, is a company that allows customers to order groceries on their connected devices to be delivered directly to their door.

As e-commerce platforms grow in popularity, Instacart serves as an example of how technology can drive substantial business impacts.

“We help grocers like Publix, Wegmans, The Fresh Market and hundreds of other grocers build out their own storefronts and their own mobile apps that we are powering for them,” said Jeanette Barlow (pictured), vice president of product and retailer solutions at Instacart (Maplebear Inc.). “We help them create some very unique fulfillment models that might serve customers or be new market opportunities.”

Barlow spoke with theCUBE industry analyst Savannah Peterson for the “Special Program Series: Women of the Cloud,” during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Instacart utilizes digital solutions, how it helps other retailers, and how online shopping drives innovation. (* Disclosure below.)

Lending expertise

Instacart is more than just a grocery delivery service says. Helping other retailers mobilize and digitize their commerce is one of its offerings, amongst many other services, according to Barlow.

“I was intrigued by the breadth at which they’re approaching this, not just the marketplace, but how we are helping retailers through our Instacart platform reach their consumers in ways that they like to shop — whether it’s online or in the store,” she said. “We are also committed to not just serving from a convenience standpoint, but improving access to healthy and nutritious food for as many people as might need that.”

The marriage between online and in-shopping retailing is driving innovation as businesses embrace hybrid shopping experiences. These hybrid approaches are attempting to bring the best of both worlds to every individual shopping experience.

“There’s a tremendous amount of innovation you get online, like personalization and other things that you don’t get when  you walk into the store,” Barlow said. “There are interesting things that we’re working on with our retail partners to embrace that omnichannel approach. We create that flywheel of experience and innovation between the two, and I think you’re going to see a lot more focus on an omnichannel experience that traverses between online and in-store.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the “Special Program Series: Women of the Cloud”:

(* Disclosure: TheCUBE is a paid media partner for the “Special Program Series: Women of the Cloud.” Neither Amazon Web Services Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE