3D asset visualization and management platform startup Hexa today announced it has raised $20.5 million in new funding to support further expansion.

Based in Israel, Hexa, incorporated as Fitix Visualization Ltd., offers a technology stack that digitizes products such as furniture and fashion using existing 2D images and artificial intelligence to create a 3D model known as a “digital twin” of the physical object. The digital twin can then be deployed on websites, social media and augmented reality applications.

The interactive models created using Hexa’s tech allow consumers to control the model and inspect the asset from any angle. Hexa provides storage, management, distribution and analysis of the models its customers create.

Hexa believes the internet will increasingly become 3D and that these 3D spaces in the metaverse need to be populated with dimensional objects, furnishings, displays and merchandise. The company claims that product pages will increasingly use 3D representations, replacing traditional 2D pictures and thumbnails. Hexa’s 3D tools guide brands and retailers as they create, manage, distribute and analyze 3D projects.

“We are convinced 3D content will be at the heart of all online and offline retail,” Hexa co-founder and chief executive Yehiel Atias said in a statement. “You have to make it easy to use, inexpensive and fast to return on your investment.”

Hexa already counts Macy’s Inc., Logitech International SA, Unity Technologies Inc. and Crate & Barrel among dozens of clients that use its 3D platform for making, managing and deploying 3D assets. The models can be moved onto any web page, social media site or game engine with a snippet of code, with support for parallel processing and loading at the maximum frames per second without sacrificing computational power.

Point72 Ventures LLC, Samurai Incubate Inc., Sarona Asset Management Inc. and HTC Corp. were investors in Hexa’s Series A round. Including the new funding, Hexa has raised $27.2 million to date.

Image: Hexa