Grammarly Inc., the startup best known for its artificial intelligence-powered proofreading software, today unveiled a generative AI feature named GrammarlyGo that will allow users to compose text, rewrite drafts and brainstorm ideas right where they work.

The new feature is built on OpenAI LLC’s GPT-3 large language model, which is capable of reading what the user has already written to capture personal voice, brand style, context and intent. This way it can produce viable text drafts that look and sound like the individual writer when generating content or suggesting edits.

“For well over a decade, we’ve delivered the leading AI-enabled communication assistant focused on helping people and businesses overcome the real challenges they face every day,” said Rahul Roy-Chowdhury, global head of product at Grammarly. “Now we enter a new phase in our vision to support our customers across all stages of communication, going past revision into conception and composition.”

With the new feature, users will be able to enter short prompts and have it compose high-quality personalized drafts right where they are working. Using the desktop Grammarly app this can happen within almost any application with a text field, including Microsoft Word, Gmail or a text messaging app.

Speaking of Gmail, GrammarlyGo is tailored to understand the context of email conversations and offers one-click prompts such as “I’m interested” or “I’m not interested,” which will help quickly draft replies that will be thoughtful and approach the topic matter. Users can edit the reply to fit after it has been produced before hitting send.

While working on a draft, users can use GrammarlyGo to rewrite sections of their writing to be clearer or to match the proper tone – such as to adjust its friendliness or professionalism. It can also write segments to make them longer or shorter. For those users who are terrible at making outlines, the AI can also create bullet points and outlines to reference topic points from a piece of text.

Grammarly’s addition of generative AI to its products comes during an explosion of companies embracing the new technology, including Microsoft Corp. adding OpenAI’s ChatGPT to its search engine Bing, which can write poetry and answer search questions. Snap Inc.’s Snapchat also added a similar bot to its app named “My AI.” The proliferation of these bots has sparked concern among schools, such as the New York City public school system, that they might enable students to cheat by having AI do their homework.

GrammarlyGo will launch in April as a beta test across Grammarly’s products, including its free offering, in select markets. Individual users will have it activated by default, so they will have to toggle it off in their settings if they don’t want it. Business and education administrators will be able to turn it on in their settings once it’s available.

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