The central theme of today’s AWS Industry Technology Partners Showcase is the role of cloud technologies in enterprise media supply chains, covering areas such as the creation, management and multi-channel distribution of valuable content.

Cloud-native tools, delivered through conduits such as the Amazon Web Services Inc. Marketplace, are answering the need for accelerated content velocity through added elasticity and scalability, according to Geoff Stedman (pictured), chief marketing officer at SDVI Corp.

“One of the biggest impact areas is the natural elasticity and scalability that you get with the cloud that you didn’t have in your traditional on-premise data centers that were used by media companies to process all of their content,” he said. “A great benefit of moving to the cloud is that now you can actually scale up or scale down the infrastructure that you need to meet whatever the demand is at that moment in time.”

Stedman spoke with theCUBE industry analyst John Furrier at the “Optimize Your Media Supply Chain and Increase Velocity With AWS” event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the capabilities that cloud-native technologies are extending to media supply chains, with particular emphasis on SDVI’s implementation. (* Disclosure below.)

Helping media companies utilize the cloud more efficiently

The complexities that come with consolidating and distributing consumer content often get swept under the rug. That’s the media supply chain, and SDVI helps organizations implement guardrails that keep it streamlined and efficient, according to Stedman.

“What you and I see on TV has gone through a lot of processing to get it to that point and, subsequently, on any device and platform,” he said. “We help our customers optimize those processes. We help them take advantage of cloud technology so that it’s much more efficient. They’re much more responsive to what’s happening in the market, and they’re much more agile with how they take advantage of new opportunities.”

Through the SDVI Rally platform for media supply chain management, organizations can respond faster to new content revenue opportunities, apportion resource needs to suit existing workloads and gain access to intelligence tools for transparency and observability. Following its participation in the TPN Cloud Pilot in 2022, Rally is now certified with the TPN+ Blue Shield which, in addition to SOC 2 Type-2 compliance, reinforces its security positioning.

Rally leans on AWS-managed servers as it helps end users rearchitect their supply chain to harness the cloud’s benefits, automate several manual tasks and ease those tasks that must remain human-dependent, according to Stedman.

“We’re helping to help our customers to understand what the right processes are to have,” he said. “We identify those workloads that can be moved to the cloud and what resources to apply to those processes. We answer the question, ‘Where can I use an automated tool running on an AWS server somewhere, and where do I still need to use humans, and how can I make those humans much more efficient? How can I help improve their productivity by using some of the data that comes from automated processing?'”

Out with the old (on-prem) ways and in with the new

Cloud deployment offers improvements over traditional on-prem data centers in two main areas: speed and flexibility. That way, companies are only paying for the capabilities they use without worrying about procuring licenses or managing new deployments, according to Stedman.

“When you move to the cloud and to more of a consumption model where you’re only paying for what you’re using and only as you consume it, we can do the same thing with a lot of the tools that media companies are using,” he explained. “[Companies] can try new things without a huge upfront investment, and then if they like it, they can then scale it up from there.”

As companies move to the cloud, platforms like Rally guide and monitor the activities and tasks that need to occur at each step of the media supply chain, from provisioning resources and deploying applications to alerting concerned parties when an issue manifests, Stedman added.

“We combine a number of capabilities related to orchestrating a lot of the activities that happen throughout a supply chain,” he said. “The Rally platform guides those tasks, orchestrates those jobs and monitors each step in the chain, alerting people or operators when there’s an issue that needs to be addressed manually or an error somewhere in the system.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the “Optimize Your Media Supply Chain and Increase Velocity With AWS” event:

(* Disclosure: SDVI Corp. sponsored this segment of theCUBE. Neither SDVI nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE