As Dell Technologies World unfolded in Las Vegas, the focus on sustainability and environmental responsibility took center stage.

With a commitment to environmental, social and governance principles, Dell Technologies Inc. is driving innovation and collaboration to address climate action and circularity, according to Jennifer Davis (pictured), senior vice president of corporate affairs at Dell. From recycled packaging to low-carbon materials and digital inclusion initiatives, Dell aims to transform the tech industry’s approach to sustainability.

Davis spoke with theCUBE industry analysts Dave Vellante and Lisa Martin at Dell Technologies World, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Dell is leveraging sustainability as an advantage in an increasingly conscious and competitive market. (* Disclosure below.)

Setting ambitious goals for a sustainable future

Dell has been making significant progress in its sustainability and ESG initiatives, according to Davis.

“Sustainability is one of our priority areas within ESG, and we have two priorities,” Davis stated. “One is around climate action, and one is around circularity. When we think about our 2030 goals, one is to be at 100% recycled or renewable materials in our packaging. We’re already at 94%, something like that.”

Dell is dedicated to incorporating sustainable practices into its product offerings, according to Davis. She also mentioned the company’s use of recycled packaging and recycled materials in its systems, such as laptops made from 100% recycled packaging and a focus on using recycled aluminum. The company has also taken significant steps in addressing ocean plastics through initiatives such as the NextWave Plastics consortium.

Dell recognizes the importance of collaboration in the sustainability space. And despite being competitors with other companies, Dell recognizes the need for collective action.

“In this space, we have to collaborate,” Davis said. “How do we differentiate and how are we going to make sure that our data, and our competitive data, helps us go after and win against our competitors on the back of sustainability? We want to do that. We are the only server that has an EPEAT silver certification. That’s a differentiator for us. That’s a first. We want to market that to our customers. But we have to be in this together.”

Dell views sustainability not just as a corporate responsibility, but also as a business opportunity. The benefits of sustainable solutions for both Dell and its customers increase energy efficiency cost savings and improved end-of-life strategies.

“If we are able to achieve our sustainability goals, it is good for the bottom line for our customers, as well as good for the planet,” Davis said.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dell Technologies World:

(* Disclosure: Dell Technologies Inc sponsored this segment of theCUBE. Neither Dell nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE