Data continues to be at the center of the value proposition, even with the proliferation of multimodal content.

Despite Payload CMS Inc. being a headless content management system, it addresses multimodal content challenges by implementing a developer-first approach, having control of the backend and taking the middle ground, according to James Mikrut (pictured), founder of Payload.

“First off, multimodal content, that’s a challenge,” he said. “With Payload, because you have control over the backend, you can inject a plug-in that automatically scrapes the script, puts it right on the document in the database. Payload is like literally right in the middle. We’re basically half application framework. The big difference with Payload, it’s a CMS, but it’s developer first.”

Mikrut spoke with theCUBE industry analyst John Furrier at the MongoDB .local NYC event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Payload is changing the CMS landscape with the help of MongoDB Inc. (* Disclosure below.)

The need for an omnichannel source of truth

Payload makes it easier to build high-end products. This is because it takes control of the backend, making it easier for front-end developers to seamlessly retrieve any information and create a custom interface, according to Mikrut.

“Payload is fully TypeScript, front to back,” he noted. “The back end is Node TypeScript. The front end is React in TypeScript. It’s all done for you, but you can pair it with any front end that you want. You can use Next.js. You can use SvelteKit. You can use whatever. You can use native apps to fetch the content from Payload. It’s just like an omnichannel source of truth.”

Since Payload is built on MongoDB, users are able to have control over the database. As a result, better products are developed because data becomes portable and extensible, Mikrut pointed out.

“MongoDB is the only database that we support and you can run the Community Edition if you want on your own servers,” he stated. “We have Payload Cloud, which is like a one-click deployment, and that gives you the CPU, that gives you an Atlas database out of the box automatically that you own.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the MongoDB .local NYC event:

 (* Disclosure: TheCUBE is a paid media partner for the MongoDB .local NYC event. Neither MongoDB Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE