If artificial intelligence were a tub, the enterprise would be submerged neck deep. Value is now in the hands of those facilitating the expansion of AI capabilities across the board.

Founded in 2016 before the AI wave, Aiven Ltd. aims to simplify organizations’ use of open-source data infrastructure technology, especially within the data ecosystem crucial for AI model building and inference.

“Our founders were working … on malware ingestion, large-scale data pipelines and processing,” said Ian Massingham (pictured, left), chief marketing officer of Aiven. “They stumbled on the idea that what they were doing there was somewhat replicable and relevant to other organizations and they created Aiven to try and make it simple for organizations to use open-source data infrastructure tech.”

Massingham and Duleepa Wijayawardhana (right), chief technology officer of Supermetrics Group, spoke with theCUBE industry analysts John Furrier and Rob Strechay at the Google Cloud Next event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the alliance between Google Cloud, Aiven and Supermetrics for data consolidation and management. (* Disclosure below.)

The Aiven/Supermetrics success story

Aiven provides cloud-managed services for open-source data infrastructure products, offering a simplified abstraction layer for developers. This layer streamlines the development experience and helps developers reuse skills across different cloud providers.

Supermetrics, on the other hand, helps companies pool their data into consolidated locations for analysis, according to Wijayawardhana.

“Specifically we focus on marketing data — so Facebook ads, Google ads, LinkedIn, you bring it all into BigQuery, Google Sheets, Looker, Looker Studio, we’re some of the most popular there,” he explained. “We’re a big customer of Aiven and that has been instrumental in our transformation from being a single cloud application to a multi-home, multi-cloud, wherever the person wants their data processed.”

Aiven was recently recognized as Google Cloud’s breakthrough partner of the year for the EMEA region, no doubt based on successful collaborations with organizations such as Supermetrics.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Google Cloud Next event:

(* Disclosure: Aiven Ltd. sponsored this segment of theCUBE. Neither Aiven nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE