Pixis, a company that provides artificial intelligence tools for planning and analyzing marketing campaigns, today announced it has raised $85 million in new funding to build out its AI product suite and expand its operations.

The Series C1 funding round for the company, incorporated as Aiquire Inc., was led by Touring Capital and brings Pixis’ current funding to $209 million. New and existing investors also participating in the round included Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.

Pixis provides an end-to-end full stack performance marketing solution that enables marketers to meet performance goals in marketing campaigns using AI infrastructure without having to write a single line of code.

That’s what sets Pixis apart from other companies on the market right now that offer similar solutions, co-founder and Chief Executive Shubham A. Mishra told SiliconANGLE.

“Our AI products are completely codeless requiring zero cookies or pixels for deployment, whereas it takes other companies weeks to integrate AI into their marketing tech stacks, our entire AI infrastructure is designed to integrate in under 10 minutes — as fast as downloading a plugin,” he said.

Now that third-party tracking cookies and other tracking options in browsers are becoming a thing of the past, Mishra added, this is becoming an issue of much more significance. Already Mozilla Corp. has made total cookie protection default in its Firefox browser and Google LLC is preparing to replace cookies in Chrome.

Pixis is reaching into the AI landscape at a time that marketers are beginning to use AI-enabled tools more often to keep up with their audiences. Although machine learning and AI has long been used to track and increase performance, the advent of tools such as generative AI, such as OpenAI’s ChatGPT chatbot and art generating AI such as Stable Diffusion have dramatically changed marketer’s work.

The company’s core technology covers three core areas of growth marketing campaigns using more than 200 AI models across targeting audiences, performance monitoring and creative marketing.

“Our products are built for seamless cross-platform publishing and optimizations,” said Mishra. “Trained on the brands’ data and historical performance, customers can take advantage of our AI to autonomously allocate media spend, target audiences and generate creative assets across all platforms based on the data-backed recommendations provided by the engines.”

The company recently launched its Creative Studio, a generative AI media creator that is tied into campaign data and information that can produce photorealistic creative assets and marketing materials – including 3D images and videos. By using contextual data from campaign optimization information and targeting information, organizers and administrators can use it to generate materials for separate audiences to do brand testing.

Since its launch in 2018, Pixis has picked up some notable global brands and assisted them with their global marketing campaigns including international shipping company DHL, online car retailer Carsome, Joe & The Juice, Kavak and HDFC Bank Ltd.

Mishra said Pixis will use the new funding to deepen the company’s AI capabilities and invest in research and development to refine its generative AI-powered creative studio offering. It also intends to accelerate its global expansion through building further strategic product and business partnerships.

Photo: Pixabay