Data observability company Acceldata Inc. today announced that it has acquired artificial intelligence startup Bewgle Inc. for an undisclosed sum.

Founded in 2017, Bewgle offers an AI engine that analyzes large amounts of unstructured data to provide product, category and competitive insights. Designed for online retailers and app developers to analyze natural language reviews written by customers, the Bewgle AI engine delivers insights to help make product improvements and help target specific customers.

Deep insights are at the core of what Bewgle offers, allowing customers to identify top product features and customer wishlists, understand brand choice drivers of purchase, determine opportunities in the category to innovate upon, and map use and purchase patterns across key customer segments.

The company argues that understanding emerging trends from reviews helps improve products and capture markets and that doing so helps customers stay ahead of the competition by zooming into where they lag and where they can lead. Bewgle customers include Harman International Industries Inc., Kapiva Healthcare Pvt. Ltd., Beiersdorf AG, OK Credit (India) Financial Services Pvt. Ltd., SAP SE, Growfit Inc. and ResearchFox Inc.

With the acquisition of Bewgle, Acceldata intends to expand its enterprise data observability capabilities into AI and large language model pipelines to eliminate risk and ensure reliable, high-quality data pipelines across cloud, hybrid and on-premises environments. As part of the acquisition, Bewgle founders Shantanu Shah and Ganga Kumar, both former Google LLC employees, will lead the AI team at Acceldata and will expand the company’s observability offerings for AI.

Acceldata co-founder and Chief Executive Rohit Choudhary said the Bewgle team knows how to build products at large scale to help enterprises improve data reliability. “This acquisition propels us into the next phase of growth as we expand our product offerings into new markets and help customers achieve superior business outcomes with maximum return on AI investments,” he said.

Coming into its acquisition, Bewgle had raised $1.33 million in funding, according to Tracxn. Investors in the company include SAP.iO Ventures GmbH, Techstars Ventures LLC and IdeaSpring Capital LLC.

Acceldata is also a venture capital-backed company, having raised nearly $100 million to date, including a round of $50 million in February. Investors include March Capital Management LLC, Industry Ventures LLC, Sanabil International Investments Co. and Insight Partners Inc.

Image: Bewgle