Data security startup Immuta Inc. today announced a new product for automated tagging and classification on supported cloud data platforms.

Called Immuta Discover, the new product enables data teams to establish and maintain highly accurate metadata for data access control, monitoring and regulatory compliance. The product automatically and continuously discovers structured data in cloud data platforms and also leverages existing metadata pulled from enterprise data catalogs.

Leveraging gathered metadata, Immuta Discover provides visibility into all sensitive data, which is critical for building data policies to protect the data and analyze its usage. Offered as part of Immuta’s Data Security Platform, Immuta Discover eliminates manual, error-prone processes and helps organizations improve data security, gain full visibility into their data, the company says.

Immuta argues that discovering, tagging and classifying sensitive data with highly accurate and descriptive metadata is a critical component of a successful data security strategy. However, organizations are often burdened with increasingly dispersed data as the number of data sources and users continue to grow. The company claims that existing solutions are not designed to tag and classify data across all of these sources with the accuracy and granularity required for security and governance, creating security gaps and blind spots that make it difficult to meet compliance regulations.

Immuta Discover differs by allowing data teams to scan, classify and tag data so they can apply data control policies and monitor data access. The product gives teams full visibility and context into all of their data assets, allowing them to better protect and monitor sensitive data for enhanced data security posture management.

It offers more than 60 prebuilt and domain-specific classifiers, providing organizations the flexibility to tailor data classification to their unique business needs and based on desired confidence levels.

“Immuta Discover is the foundational component to making any data security program work within your organization and to remain compliant,” said Chief Product Office Mo Plassnig. “It’s the first step that must happen in order to protect your data.”

The company was previously in the news in May when it added Databricks Ventures, the investment arm of big data and machine learning software provider Databricks Inc. as an investor and in February when it added ServiceNow Inc. as an investor.

Immuta Chief Executive Matthew Carroll spoke with theCUBE, SiliconANGLE Media Inc.’s livestreaming studio, in June 2022 about how enterprises worldwide are struggling with the complexity of data policies, rules and regulations and how the security industry is changing to meet those needs:

Image: Immuta