“Narrative intelligence” company PeakMetrics Inc. today announced a new partnership with deepfake and artificial intelligence-generated media detection platform startup Reality Defender Inc. to combat digital deception and deepfakes at scale.

The partnership will leverage PeakMetrics’ machine learning capabilities in mining and assessing billions of cross-channel online data points with Reality Defender’s deepfake detection technology to offer a new joint solution that is claimed to offer unparalleled protection for brands and executives against fraud, scams and impersonation on a macro data level.

The joint solution is designed to alert organizations to deepfakes circulating online and in the deep web through an intelligence feed that contextualizes the narratives surrounding the deceptive media. Using deepfake detection technology, Reality Defender identifies manipulated content in real time as it emerges across social media, news and the deep web, allowing organizations to respond to potential threats, while PeakMetrics’ narrative analysis offers strategic insights into how deepfakes could affect reputation and perception.

The combined service offers customizable alerts that allow brands to tailor the system to key areas of concern. Subscribers also receive PeakMetrics’ expert guidance on impact mitigation, from public relations strategies to legal recourse, to assist in the proactive protection of brand integrity.

“This partnership embodies our mission to defend the fabric of digital reality,” Reality Defender Chief Executive Ben Colman said ahead of the announcement. “Working side-by-side with PeakMetrics enhances our capability to scale deepfake detection to an unprecedented level, ensuring that brands can operate in a digital ecosystem where trust is paramount.”

PeakMetrics is a venture capital-backed startup that has raised $5.7 million in funding, according to Tracxn, including a round of $3 million on March 8. Investors include York IE Associates LLC, Argon Venture Partners LP, Parameter Ventures LLC, CEAS Investments Ltd and Techstars Central LLC.

Reality Defender is also venture capital funded, having raised $19.4 million from investors including Data Collective Venture Capital LP, Parameter Ventures LLC, exante GmbH, Partnership for New York City Investment Fund LLc, Rackhouse Venture Capital LP, AI Grant LLC and Comcast Corp.

Image: PeakMetrics