Digital resilience solution startup meQuilibrium today launched a new generative artificial intelligence service that illuminates work risk in an organization and provides actionable personalized interventions to individuals.

Called “sparQ,” the service leverages meQ’s billions of unique human cognitive and data points to help individuals and organizations change and grow. Combined with machine learning, it offers a hyper-personalization and natural language interface that can improve individual engagement and learning.

MeQ, officially New Life Solutions Inc., offers a digital resilience platform that operates in the workforce well-being and performance sector. The platform uses data analytics to predict workforce risks such as burnout, turnover and behavioral health risks and prepares employees for growth. The new AI service is designed to add both an additional interface and to uncover and explain patterns when they are detected.

“SparQ makes psycho cognitive data more accessible and understandable to human resources leaders so that they can take specific actions on the risks that are impacting company performance and can come at a high cost to the bottom line,” said co-founder and Chief Executive Jan Bruce. “MeQ’s … use of generative AI through sparQ enables businesses to more easily identify hidden risks that are driving diminished employee mental well-being and decreased productivity, such as burnout, disengagement and anxiety, and provide better direction for remedial actions.”

Given the sorts of data meQ deals with — internal and often confidential data — the company also claims sparQ is ethical and secure. The solution takes meQ’s science, research and psychometric data points to drive behavior change and provide specific interventions for individual behavior change.

Bruce added that with sparQ, “we are able to accelerate the critical role of workforce intelligence so that organizations can realize greater impact from their data — for both the individual and the entire enterprise.”

MeQuilibrium is a venture capital-backed startup that has raised $38.6 million in funding, according to Tracxn. Investors include Safeguard Scientifics Inc., Chrysalis Ventures LLC, HLM Venture Partners LP and Vistara Growth Holdings Ltd.

Image: meQuilibrium