Artificial intelligence-driven sales and marketing startup Clay Labs Inc. today announced that it has raised $46 million in new funding on a $500 million valuation to enhance its platform for data aggregation, customer research and AI-driven personalized messaging.

Founded in 2014, Clay offers a platform designed to enhance data enrichment and streamline personalized outreach, with services that include integrating more than 75 data enrichment tools to ensure comprehensive and high-quality data coverage. Clay’s AI capabilities enable automated research and analysis of various data sources, helping businesses gather relevant information effortlessly.

Clay’s AI services include personalized messaging that allows users to craft and send targeted emails based on enriched data. The feature helps improve engagement and conversion rates by tailoring communications to individual prospects’ needs and interests.

Using Clay, users can import or create targeted lists from the customer relationship management service or prospect from scratch to build target lead lists through integration with leading CRMs and email tools. The integration ensures that sales and marketing teams can quickly execute campaigns, automate workflows and maintain accurate data across their systems.

Through its integration with leading CRMs and email tools, Clay ensures that businesses can optimize their go-to-market strategies and drive significant growth.

Clay “lets you pull information from everywhere on the web and then you can use AI agents on top of that,” Kareem Amin, co-founder and chief executive of Clay, told Bloomberg. “It allows one person to try to do all the account research and message setup instead of all the individual junior people who used to do that before. They can focus on building relationships with customers.”

The company has seen strong growth and has over 100,000 go-to-market teams of varying sizes using its services. Notable customers include Reddit Inc., Notion Labs Inc., Anthropic PBC, Stytch Inc., Opendoor Technologies Inc. and Sigma Computing Inc.

Meritech Capital Partners LP led the Series B round, with Sequoia Capital Operations LLC, First Round Capital LLC, Box Group LLC and Boldstart Ventires LLC also participating. Including the new funding, Clay has raised $66 million to date.

Image: Clay Labs