Amazon.com Inc. is ready for another hefty investment in the San Francisco-based generative artificial intelligence startup Anthropic PBC, one of the main rivals of OpenAI.

The report today in The Information follows a report in late September in the same publication that Anthropic was looking to raise a round at a $40 billion valuation. The company has raised $9.7 billion compared with OpenAI’s $21.9 billion.

It also followsAmazon’s pledge of $4 billion to Anthropic in 2023, a collaborative agreement that saw Anthropic using Amazon Web Services as its primary cloud provider as it developed its latest highly advanced foundation model designed to take on OpenAI’s GPT-4. In turn, Amazon customers would gain early access to Anthropic’s technology.

Details are scant, but it seems the deal will be similar to that last one. The added twist is that Amazon has asked Anthropic to use its own chips rather than those developed by Nvidia Corp., which is what Anthropic reportedly prefers.

The news comes from people familiar with the matter. Amazon has yet to issue a statement.

Anthropic has been busy lately. Just yesterday, it said it’s joining with big data analytics service company Palantir Technologies Inc. and Amazon Web Services Inc. to provide its Claude AI model family to U.S. intelligence and defense agencies.

Late last month, it debuted new Claude 3.5 Sonnet and Claude 3.5 Haiku generative AI models with upgraded capabilities over their predecessors.

Image: Anthropic