In the race to meet rising customer expectations, businesses are turning to customer-centric applications that prioritize seamless user experiences and adaptability.

Simplifying the development process, platforms such as Heroku enable developers to focus on innovation by eliminating the need to manage complex infrastructure, fostering a streamlined path to building impactful applications, according to Betty Junod (pictured), senior vice president and chief marketing officer, Heroku, at Salesforce Inc.

Salesforce’s Betty Junod talks to theCUBE about the realization of customer-centric applications through Heroku.

“Heroku in the early days was a great way to build scalable, resilient apps for the cloud when cloud was still new,” Junod stated. “Now what we’re doing is we’re looking at that again and looking at that in the context of Kubernetes and this whole ecosystem with containers, and what does that mean with a platform point of view.”

Junod spoke with theCUBE Research’s Savannah Peterson and Rob Strechay at KubeCon + CloudNativeCon NA, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Heroku makes customer-centric applications a reality. (* Disclosure below.)

Kubernetes role in customer-centric applications

Since Kubernetes offers powerful capabilities when it comes to managing and scaling containerized applications, it’s an ideal fit in customer-centric applications. As a result, Heroku provides a simplified deployment model for easy Kubernetes orchestration, Junod pointed out.

“One of the big reasons why I joined Heroku is because I saw the investments that we were making from a product standpoint, replatforming to Kubernetes, looking at some of these open-source things,” she explained. “We’ll take care of all the complicated stuff so you get the benefits of it without having to adjust all the knobs yourself.”

Heroku’s platform-as-a-service makes it easier to deploy and manage applications with minimal setup. This enables it to be a game-changer in the world of cloud computing and app deployment, according to Junod. 

“Heroku’s owned by Salesforce,” she noted. “Heroku’s philosophy is like, ‘Hey, you know what? The undifferentiated heavy lifting for a lot of people is building your platform. You should spend the time building your business, building your app.’ The integrations that we provide, we unlock a ton of capabilities for all the creators bringing business analysts like sales ops, marketing ops people together with developers to build the best workflows and automations”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of KubeCon + CloudNativeCon NA: 

(* Disclosure: Salesforce Inc. sponsored this segment of theCUBE. Neither Salesforce nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE