Human Security and TollBit partner to enhance AI scraping controls and monetization tools
Cybersecurity company Human Security Inc. today announced an extended partnership with artificial intelligence startup Tollbit to protect against unauthorized AI scraping bots, enforce robotx.txt directives and enable publishers to monetize their content.
Tollbit is a venture capital-funded startup that offers a marketplace for published and AI companies to facilitate fair and seamless content monetization. The company’s platform addresses the challenges of unauthorized content scraping to provide publishers with tools to manage content access, enforce compliance and generate recurring revenue through scalable paywalls.
The expanded partnership with Human Security will deliver benefits to customers, including enhanced visibility and control over AI scraping agents, which will allow publishers to monitor and understand AI activity on their platforms. The collaboration allows content creators to make informed decisions to protect their digital assets, optimize content value and mitigate brand risks associated with unauthorized access.
Another advantage includes advanced robots.txt enforcement that ensures compliance from both known and unknown bots through robust, granular policies. The capability is designed to prevent unauthorized content scraping and summarization while supporting the operation of authorized AI agents. Publishers can also generate recurring revenue by implementing scalable paywalls, requiring AI agents and scraping bots to compensate for content access.
The partnership additionally includes adaptive learning features that create detection feedback loops that continuously track and label AI agents across web properties to ensure real-time protection against sophisticated scrapers while reducing invalid traffic.
“With TollBit’s AI monetization infrastructure built on Human’s unparalleled detection models, we’re continuing to block malicious scrapers while also enabling authorized AI agents to seamlessly pay publishers for content access,” said Apurva Joshi, chief product officer at Human Security. “This advances our vision and capabilities to mitigate, control and monetize unwanted traffic, further empowering publishers to protect their digital content and unlock new revenue streams.”
Human Security was previously in the news in October when it raised more than $50 million in additional growth funding capital to bolster its mission to protect the integrity of the digital world by ensuring every online interaction, transaction and connection is authentic, secure and human. The growth funding came from Goldman Sachs Asset Management LP, ClearSky Security, NightDragon Security and Vertex Venture Holdings Pte. Ltd.
The same month, Tollbit raised $24 million Series A in a round that included Lightspeed Venture Partners, S23 and a number of individual investors.
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