

The technology industry, particularly cloud computing, has traditionally been male-dominated, but the landscape is evolving as more women take on key roles and drive innovation.
Diversity in technology is more than just a matter of representation — it is a catalyst for creativity, problem-solving and progress. When different perspectives come together, companies are better equipped to develop solutions that address a wider range of challenges. In fact, when women and other marginalized groups are not a part of the decision-making process, you can lose a valuable perspective, according to Brooke Cunningham (pictured), chief marketing officer of LogicMonitor Inc.
Yesenia Meneses of Escala 24×7 talks about the company’s diversity initiatives.
“It’s so critical to have a diverse set of individuals with different backgrounds, points of view and experiences so that you can get creative ideas, innovative thinking, and really avoid groupthink,” she said. “This creativity and innovation piece is so essential to ensuring that you have messages that land in different markets around the globe, and that you avoid any unintended misunderstandings or nuances of language that can have a negative impact.”
Cunningham and Yesenia Meneses (pictured), country manager Mexico at Escala 24×7 Inc., recently discussed insights into the diversification of the tech industry, the need for ongoing progress and the importance of all-female spaces. (* Disclosure below.)
Having opportunities where women can gather and share ideas is important, according to Meneses, who suggests that being a woman in technology can feel isolating. She emphasizes the need to continue recruiting and training efforts in Latin America, where a lot of potential, especially in women, has yet to be harnessed.
“During these almost 20, 30 years that I have been in technology, Amazon has been a fundamental part in my learning, in my development, and that has allowed us to better help the work teams,” she said. “For me, the experience I have in terms of technology helps the client to be better in the sense of how we contribute our knowledge to help them in all their processes.”
Escala 24×7’s team is half men and half women, while six out of the nine members of LogicMonitor’s logistical team are women. LogicMonitor also has employee advocacy groups and engages in mentorship and coaching for its interns and newer employees.
“It’s really essential that companies like AWS and companies like LogicMonitor continue to work together,” Cunningham said. “It is unfortunate that we do see some companies dialing back on their investments in diversity, equity and inclusion, and it’s so super important that we continue these efforts to ensure that we’re leading from the front, that we’re bringing all of the great next generation of folks into technology and provide access to opportunities so that we continue to innovate.”
For the future, both Cunningham and Meneses believe it is crucial to push forward on gender diversity efforts and continue to hold events that foster camaraderie and innovation amongst female tech leaders.
“In technology conversations, finding women who are focused on technology, who know about Amazon, who understand the cloud, who understand processes and who have a different empathy with the teams, makes you feel like you’re not alone,” Meneses said.
Here’s the highlight video, part of SiliconANGLE’s and theCUBE Research’s coverage of AWS Champions of Change:
(* Disclosure: Amazon Web Services Inc. sponsored this segment of theCUBE.)
[Note: The opinions expressed in this article are those of the participants and do not reflect the views of LogicMonitor.]
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