Deepfake and fraud prevention company Polyguard Inc. launched today with an offering that proactively protects against multichannel fraud and impersonation attacks.

Polyguard pitches itself as “redefining anti-fraud technology for the AI era” by giving financial institutions, businesses and individuals full control over their personal and critical communications.

The company’s offering seeks to assist in dealing with AI-driven fraud and deepfake scams, both of which are increasingly problematic for banking customers. According to Polyguard, traditional fraud detection fails to prevent impersonation attacks, leading to account takeovers, unauthorized transactions and push payment fraud.

Polyguard takes a preventative approach to AI-driven fraud and deepfakes by stopping threats before they begin with real-time inbound and outbound number blocking, caller ID spoofing protection, identity-verified encrypted calling channels and secure video conferencing across mobile and desktop. The company’s platform integrates with call center software as well as platforms such as Zoom Communications Inc., to ensure safe virtual communications.

It does so via a tamper-evident caller identity system that prevents spoofing, complemented with 3D facial recognition and hardware attestation that blocks digital fakes and device tampering.

Core to the company’s offering is preventing next-generation fraud before it happens, giving financial institutions, businesses and individuals full control over their personal and critical communications.

“Everyone from bankers to high school students are facing an onslaught of deepfake-driven scams, from voice spoofing to video impersonation,” said co-founder and Chief Executive Joshua McKenty. “Detection alone isn’t enough — by the time you realize a trusted caller ID is fake, the damage is done. We stop fraud before it starts, blocking spoofed calls in real-time and restoring trust in communications.”

McKenty and his co-founder, Chief Technology Officer Khadem Badiyan, have deep expertise in security, AI and cloud infrastructure. McKenty was formerly the chief cloud architect at the National Aeronautics and Space Administration and is a co-founder of OpenStack. Badiyan, an AI startup founder and mathematician, pioneered the semantic analysis of social media images and conducted Ph.D. research in p-adic analysis and cryptography.

Image: Polyguard