Fair Isaac Corp., known as FICO, is raising the bar for AI-powered decisioning with the launch of FICO Marketplace — a digital hub designed to connect enterprises with cutting-edge data and analytics providers. The new platform offers access to AI models, decision rulesets, optimization tools and machine learning resources in a unified space.

For companies such as LexisNexis Risk Solutions, a division of the global data broker LexisNexis, the Marketplace offers more than convenience — it’s a new gateway to delivering advanced fraud prevention solutions for the financial services industry.

LexisNexis’ Justin Tintzman and FICO’s Nikhil Behl spoke with theCUBE about FICO Marketplace during FICOWorld25.

“What products are they consuming that we would want available in Marketplace?” asked Justin Tintzman (pictured, left), national account manager of integration and business services at LexisNexis Risk Solutions. “We have a solution in fraud intelligence that can predict if an applicant is going to be fraudulent in six to 12 months, which is very powerful stuff. All that’s going to be available within Marketplace.”

Tintzman spoke with theCUBE’s Rob Strechay at FICO World, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. He was joined by Nikhil Behl (right), president of software at FICO, and they discussed how FICO is providing new tools for optimized decision making. (* Disclosure below.)

Building use cases with FICO Marketplace

FICO Marketplace allows users to make informed and highly optimized decisions by employing AI and advanced analytic techniques. The simplicity of being able to generate business-relevant outcomes without significant expense or time has appealed to one large global bank, according to Behl.

“Their internal IT actually told them it was going to take about two years to do, and it was about a million and half dollars to put in place,” Behl recalled. “We’ve taken all that friction out. They have natively integrated into our Marketplace, and when one of our customers, this global bank, is working on developing a new use case and is working on building a new scorecard or model, their toolkit is now available.”

FICO Marketplace provides customers with data analytic options in concert with FICO Platform, which provides an open architecture and integrated capabilities across the applied intelligence value chain. FICO Platform allows users to develop new insights using AI and machine learning, while leveraging data already available within an organization.

“It’s really about taking advantage of latent assets that might exist in an institution … and applying sophisticated analytics to it, machine learning, AI,” Behl said. “It’s being able to derive the right insights from using methodologies like that to create hyper-personalized experiences at scale in real time. That’s really what we are talking about, and FICO Platform enables that to happen for our customers.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of FICO World:

(* Disclosure: TheCUBE is a paid media partner for FICO World. Neither FICO, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE