No longer just a future goal, AI-driven integration has become the groundwork for competitive advantage. For Boomi LP, the road ahead involves a platform that powers AI-driven integration, automation and data unification at scale.

Boomi’s latest announcements at its Boomi World 2025 event in Dallas spotlighted the company’s unified, AI-driven platform strategy, designed to make integration, automation and data management smarter, faster and more scalable. In this new environment, the company sees its strategy as a critical response to soaring enterprise demand for AI-driven integration.

There’s been a significant focus on integration and on making automation smarter and more scalable. It’s a dramatic evolution unfolding in the realm of AI-driven integration, according to Paul Nashawaty, principal analyst, application development and modernization, cloud-native at theCUBE Research.

TheCUBE’s Paul Nashawaty and Savannah Peterson discuss AI-driven integration during Boomi World 2025.

“It’s happening incredibly fast, but it still goes back to the core principles of data transformation. What we see as the top challenges is highlighting integration complexity, governance gaps … and the barriers to AI scaling,” Nashawaty said, as a part of the keynote analysis at Boomi World. “What we see in our research … is 73% of enterprises cite integration and complexity as a primary obstacle for digital transformation.”

Nashawaty spoke with theCUBE’s Savannah Peterson, principal analyst, consumer tech devices, developers, edge at theCUBE Research, at Boomi World in Dallas during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. TheCUBE’s coverage featured on-site interviews with Boomi executives and partners to explore what the company is doing to position its platform as the connective tissue for enterprise AI success. (* Disclosure below.)

Here’s theCUBE’s complete keynote analysis:

Plus, here’s three key insights you may have missed from theCUBE’s coverage at the event:

Insight 1: Boomi aims to drive enterprise adoption of adaptive, AI-powered agents through AI-driven integration.

With an eye toward the agentic AI movement, Boomi has emphasized intelligent automation not just as a competitive edge, but as a survival imperative. The company has entered the “era of AI-driven automation,” where automation technologies are being deployed that go beyond simple task execution, according to Steve Lucas (pictured), chairman and chief executive officer of Boomi.

“Our customers have deployed 33,000 AI agents — we’re talking model code in their customer base,” he said during Boomi World. “That’s not tomorrow. That’s today. We just gave our customers the ability to literally imagine and build any AI agent they want.”

Boomi’s agent model empowers users to design AI solutions without coding. That enables business users to create tailored automations via prompt-based interfaces, according to Lucas.

“If I can write a prompt in English, I can build AI agents,” he said. “I think we’re empowering humans that have very specific skills to now create agents.”

Here’s theCUBE’s complete interview with Steve Lucas:

The company’s support for the Model Context Protocol, a standard interface designed to streamline integration between large language models and enterprise data, further backs up this vision. There’s been interest in the AI arena for a standardized open-source interface, according to Matt McLarty, chief technology officer of Boomi.

Boomi’s Matt McLarty talks with theCUBE during Boomi World 2025.

“I asked the room yesterday, ‘How many people have heard of MCP,’ and all the hands went up,’” McLarty said during Boomi World. “I asked, ‘How many people had heard of MCP four months ago?’ And a few hipsters put up their hands. The reason there’s so much excitement around MCP isn’t because it’s the greatest protocol, but it’s the promise of MCP. It’s, hey, you can connect to all your services in one place and it’s this big normalizing thing.”

Here’s theCUBE’s complete interview with Matt McLarty:

Insight 2: API management is becoming the core of intelligent automation.

As enterprises shift from simple system integrations to intelligent, AI-driven workflows, API management has emerged as the control layer that makes modern automation both scalable and secure. Boomi has supported this trend by integrating low-code agent design, robust governance and open standards into a central layer of enterprise automation, according to Ed Macosky, chief product and technology officer of Boomi.

Boomi’s Ed Macosky talks with theCUBE about API management during Boomi World.

“These agents that our customers are building are solving real business problems,” Macosky said during Boomi World. “We’re supercharging and making our product managers superhuman as well.”

Boomi’s newly GA agent designer, which is a low-code tool for building and deploying intelligent agents, sits atop a fabric of APIs, empowering broader user participation while relying on APIs to stitch together systems, data and services, according to Macosky.

“The agent designer is a low-code way that allows our users to build agents on top of essentially the connectivity and the fabric that they built with the Boomi platform today,” he said. “It also allows developers or citizens or normal human beings … to build agents in a low-code way across our platform.”

Here’s theCUBE’s complete interview with Ed Macosky:

In order to further amplify its strategic value, Boomi has also sought to forge impactful partnerships. One such collaboration with Cognizant Technology Solutions Corp. illustrates how Boomi’s platform supports AI-powered coordination for supply chains, which is critical in high-stakes scenarios such as the 2021 Suez Canal blockage.

“When you’ve planned everything out, and an accident happens just like the Suez Canal, everything goes out the window, all your planning goes out the window,” said Pattabi Kannappah, AVP of client engagements at Cognizant, during Boomi World. “Every day is billions of dollars lost. You need a fast platform, you need a ready platform like Boomi; otherwise, you can’t sustain the business.”

Here’s theCUBE’s complete interview with Kannappah, who was joined by Prashant Gaonkar, vice president of enterprise platform services at Cognizant, and Macosky:

Insight 3: There’s a stage being set for orchestrating multi-agent AI at scale.

As artificial intelligence evolves from single-task tools to dynamic ecosystems of intelligent agents, Boomi is emerging as a key enabler of AI-driven integration. Boomi’s launch of Agentstudio and other collaborations are intended to lay the groundwork for this new era.

“We’ve been in the age of API sprawl, and now we’re getting into agent sprawl,” said Luke Hagstrand, head of enterprise AI at Boomi, during Boomi World. “Having a common intranet where everyone can come, they can discover agents, get recommendations based on their job role — that’s what we’re really trying to do.”

Here’s theCUBE’s complete interview with Luke Hagstrand:

Next year, Boomi sees multi-agent model systems becoming increasingly part of the conversation. With that in mind, Boomi and Amazon Web Services Inc. have sought to prepare for that future while utilizing current artificial intelligence technology, with Agentstudio supporting the designing and governing of a team of agents.

“We [AWS] innovate massively,” said Nicole Bradley, ISV principle account executive at AWS, during Boomi World. “But we can’t keep up with all the features and functions and the ease of the UI capability,  and that’s what Boomi brings to table. It was really the perfect synergy of [Boomi CEO Steve Lucas’] vision, his ability to move fast, his commitment to move fast and our recognition of … we need to make sure that this agent sprawl doesn’t go crazy.”

Many businesses these days are concerned about the potential of losing control over AI agents. That’s why Boomi and AWS focused on creating a robust management system, with rapid growth for agentic AI tools and a corresponding need for governance tools crucially necessary in the years to come, according to Ann Maya, EMEA chief technology officer of Boomi.

Boomi’s Ann Maya discussed multi-agent model systems during Boomi World 2025.

“What I think we’ll be talking about next year is a lot of multi-agent model systems,” she said. “What we’re thinking about is if you are able to plug these agents in and then have one agent, different models, different patterns but potentially hierarchical ones that can have a supervisor agent.”

All told, it represents a disruptive AI revolution, according to Maya. There’s little doubt that multi-agent model systems will continue to be a significant part of the conversation in the coming months.

“All of these different technology transformations are happening at the same time, so you must have partnerships and collaboration,” she said. “It’s wonderful that we have leadership that can connect so well. But what happens after that first meeting is really important. It’s the execution.”

Here’s theCUBE’s complete interview with Nicole Bradley and Ann Maya:

To watch more of theCUBE’s coverage of Boomi World, here’s our complete event video playlist:

(* Disclosure: TheCUBE is a paid media partner for Boomi World. Neither Boomi LP, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE