Open device management startup Fleet Inc. wants to become the go-to platform for enterprises looking to safeguard the thousands of laptops and smartphones they hand out to employees after closing on a $27 million Series B round of funding.

Today’s round was led by Ten Eleven Ventures and saw participation from CRV, Open Core Ventures, GitLab co-founder and Executive Chair Sid Sijbrandij, Moonfire Ventures, Vercel Inc. Chief Executive Guillermo Rauch and many other angel investors.

The startup has built an open-source device management platform that gives companies the ability to secure their computing devices on their own terms. Device management software is used by organizations to set up new devices with the applications and settings their employees need to work securely, and ensure they can update them regularly.

With its open approach, Fleet is looking to compete with a host of industry stalwarts that have standardized on proprietary mobile device management software. Unlike the most prominent providers, whose software is proprietary and rigid, its open platform focuses on transparency, extensibility and repeatability, giving organizations full visibility over their fleets of devices, with the ability to audit and configure them however they see fit.

Fleet believes that the open nature of its platform means organizations have much more flexibility and control in terms of staying compliant with regulations such as PCI and FedRAMP. It also points out that most traditional device management firms are pushing their customers toward cloud-only deployments so they can increase their profit margins.

But when they do this, it means customers have less choices and less control over the way they provision and secure their corporate devices, complicating maintenance and compliance. In contrast, Fleet offers both hosted and on-premises deployments, giving customers the option of greater flexibility by self-hosting, citing increased demand among enterprises.

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The greater flexibility it affords has appealed to a growing number of well known enterprises, including the likes of Netflix Inc., Stripe Inc., Fastly Inc., Uber Technologies Inc. and Reddit Inc., which have helped Fleet to grow its revenue more than six-fold in the last two years.

Fleet says its customers have securely enrolled millions of devices, including iPhones, Android phones, tablets, laptops, AWS gaming servers and even entire data centers, as well as factory robots and drones, using Fleet’s platform. This is possible because its platform supports any operating system, including Linux, Windows and iOS, as well as various networks, virtual private networks and zero-touch implementations.

“Fleet helped us avoid being forced to the cloud by our current MDM provider,” said Stripe’s head of developer infrastructure Scott MacVicar. “We were able to migrate everything over to Fleet a few weeks ahead of our renewal, and now Stripe is in control.”

Part of the reason for Fleet’s rapid growth is its growing list of channel partners, which includes various resellers, managed services providers and systems integrators. It says these partners get the advantage of dedicated technical enablement, with go-to-market resources, deal registration and direct access to its product and engineering teams, enabling them to offer their customers a comprehensive, flexible and easy-to-deploy device management platform.

Fleet Chief Executive Mike McNeil said his company has built its platform to be completely open from the very beginning. “Hosting is a big part of that, we prioritize folks being able to host wherever they want,” he said. “Over time, we’ve added enterprise-grade managed hosting, and many organizations prefer that since it’s simpler. But we’ll always let customers choose.”

Ten Eleven Ventures Operating Partner Scott Lundgren said he’s backing Fleet because it provides the kind of device management setup that he wished he had during his time at Carbon Black, where he served as chief technology officer from 2012 to 2018. “It’s open source, you can deploy it anywhere, and it lets you secure all of your Macs, phones, and even desktop Linux in one place,” he explained.

Image: Fleet