Nurix Labs Inc., the developer of custom artificial intelligence agents for enterprise customers, today launched an interactive voice platform NuPlay that will allow meaningful automated human-like voice interactions using AI agents.

A study from consumer market analysis firm McKinsey & Company noted that two-thirds of millennials expect real-time customer service, and at least three-quarters of all customers expect a consistent experience across all channels. Instant responses have become the norm, and only human-like responses can provide the consistency and engagement required to produce the kind of loyalty businesses and brands need to maintain customer attention.

This increasing demand is creating a growing need for a new type of AI tool. Unlike other narrower voice bots, it’s an action-oriented agent that works across all business contexts, such as customer relationship management, enterprise resource planning and other tools, to tune customer conversations.

“Most AI tools today generate conversations, largely over text; however, that’s not how meaningful human-to-human interactions take place,” said founder and Chief Executive Mukesh Bansal. “People need to talk to each other to make decisions and execute them because they want to feel heard and understood.”

Bansal explained that NuPlay will bridge this gap between dry business operations and customers by providing meaningful interactions and allowing businesses to scale up automated customer service.

According to the company, its voice-enabled AI agents offer exceptional interruption handling for complex calls, immediate resolution, 99% accuracy, personality-driven agents that reflect brand tone, and multiple integrated enterprise software systems such as CRM, booking and support platforms.

“NuPlay is enabling people to interact with AI agents in the same way they would with a sales rep or customer support team, fostering genuine engagement, gathering information and accelerating decision-making seamlessly within enterprise operations,” said Bansal.

This news follows Nurix’s $27.5 million seed-Series A funding in September led by General Catalyst and Accel. The company facilitates more than 250,000 customer conversations monthly with its AI agents, including large customers such as smart travel management company AllFly, independent insurance firm First Mid Insurance Group Inc. and financial comparison platform Super.Money.

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