Go-to-market workflow automation startup Landbase Inc. has wasted little time in spending the $30 million in Series A funding it raised just over two months ago, buying a startup called Ad Auris Inc., which does business as Adauris.

It’s the company’s first major acquisition, and it will help it to expand into what it calls “artificial intelligence-native inbound marketing.”

Founded in 2024, Landbase is the creator of an agentic AI platform that claims to fully automate business-to-business go-to-market workflows, covering everything from lead research to multi-channel outreach and campaign optimization.

To do this, it has developed a domain-specific large language model called GTM-1 Omni. It’s designed specifically for go-to-market pipelines and has been trained on billions of related data points, including more than 220 million contacts and 40 million sales interactions. It powers a team of virtual go-to-market AI agents that operate around the clock to expand outreach on behalf of companies.

Landbase’s platform automatically identifies and enriches ideal targets, creates personalized content for each lead, and then launches and manages email, LinkedIn and telephone-based marketing campaigns, while continuously optimizing its strategy based on live engagement data.

In addition, it has created an LLM called VibeGTM, which powers a natural language-based “vie coding” tool that builds, deploys and iterates entire marketing campaigns, with no coding skills required.

As for Adauris, it’s the creator of an AI-native, content-driven lead generation tool that can directly enhance Landbase’s vision for signals-based go-to-market. The startup’s team has developed infrastructure that’s used to identify “signals” that could indicate sales leads across niche business-to-business media networks. It generates content such as podcasts that achieves more than 10 million impressions per month and identifies up to 45,000 prospects per day.

Landbase said it plans to plug Adauris’ capabilities directly into GTM-1 Omni to unlock new signals that can enhance both inbound and outbound performance for its customers.

However, the deal appears to be more of an “acquihire.” Landbase Chief Executive Daniel Saks hailed the capabilities of Adauris’s founding team, which he said is “deeply experienced” in building inbound infrastructure and growth systems.

“The Adauris team brings the technical depth and go-to-market insight to supercharge our inbound roadmap,” Saks said. “Together, we’re launching high-impact entry points like signal-based LinkedIn publishing and laying the foundation for AI-powered marketing channels that will complement our existing outbound capabilities.”

Landbase said Adauris’ now-former CEO Logan Underwood will become the company’s head of partnerships, leading the company’s partner ecosystem and expanding its agency collaborations. Meanwhile, Adauris Chief Operating Officer Tina Haertel becomes Landbase’s director of product, where she will lead the development of its inbound marketing features. Meanwhile, Griffin Cook, who was chief technology officer at Adauris, has been appointed as the new engineering lead for Landbase’s inbound marketing products.

Underwood said his team decided to join Landbase because it’s solving what he has identified as a critical pain point in marketing. “[It is] providing a unified approach to go-to-market, combining inbound and outbound signals into single, omni-channel campaigns,” he said.

The Adauris team has reportedly already helped Landbase to develop an AI-powered tool for LinkedIn thought leadership posting, helping marketing teams to post signal-based content and track buyer engagement in real-time.

Haertel said the new feature helps companies that want greater visibility but don’t know what to say or who to target. “This feature makes it easy to publish with purpose and connect content to demand, and it’s just the beginning of Landbase’s inbound roadmap,” she added.

Landbase said the Adauris team will help it to launch a number of new inbound marketing features in the coming weeks, extending its publishing capabilities to more channels and improving its engagement analytics.

Image: Landbase