Around this time last year, Salesforce Inc. CEO Marc Benioff decided to rewrite his entire audience-tested keynote address for the company’s annual Dreamforce conference to focus on AI agents and his firm’s initiative to deploy the autonomous technology across its base of over 150,000 customers. As over 40,000 people prepare to gather in San Francisco this month for Dreamforce, the spotlight will be on Agentforce, the company’s platform for AI-driven enterprise agents, and the results it has delivered over the past year.

In announcements and appearances since last fall’s Agentforce launch, Benioff has enthusiastically embraced agentic AI, noting that it has infused a new level of energy in his 26-year-old customer relationship management company.

“I’ve never been more excited in my job than since I started Salesforce … it feels like a startup,” Benioff told SiliconANGLE, during an exclusive interview earlier this year.

TheCUBE, SiliconANGLE Media’s livestreaming studio, will be covering the latest news and announcements at Dreamforce from October 14-16. Tune in for on-site reporting and exclusive interviews with Salesforce executives, CISOs and AI leaders as theCUBE explores what’s production-ready today, what actually scales and how observability, interoperability and economics determine whether agentic automation becomes routine business labor. (* Disclosure below.)

Enhancements for AI agents

The centers of attention at Dreamforce this month will be Agentforce and Data Cloud, the twin pillars of the company’s agentic strategy. Building on its launch of Agentforce 3 in June, Salesforce is expected to further enhance ways for enterprises to observe and control AI agents on the platform through its Command Center and support for Model Context Protocol.

Salesforce’s unified real-time data platform – Data Cloud – is a fundamental part of the company’s Agentforce strategy. The company has been rewriting core applications to integrate deeply with Data Cloud, and this has enabled Salesforce AI agents to see data beyond the firm’s native apps. This includes data sharing with key enterprise resources such as Snowflake Inc. and Databricks Inc.

“Salesforce isn’t just chasing the agent hype cycle — it’s grounding agents in harmonized data, observability and governance,” said theCUBE Research’s John Furrier. “By weaving Data Cloud, Customer 360 and built-in oversight into its platform, Salesforce is positioning agents not as toys, but as enterprise-ready digital coworkers you can trust to answer questions and take action.”

Salesforce is also expected to further define the integration of Agentforce with its collaboration tool Slack. Earlier this month, the company announced new tools for developers to connect AI applications securely to conversational data. In his interview with SiliconANGLE, Benioff revealed that the company’s analytics platform Tableau can now natively appear inside Slack, a further validation of Salesforce’s strategy to equip its agents with unified, real-time data and a common metadata framework for intelligent operability across business functions.

“Tableau now has a semantic layer … a data layer … an action layer … [and] a metadata layer,” Benioff told SiliconANGLE. “And it is an embeddable application in our core apps in Slack. So that very much starts to set up the framework for the future.”

TheCUBE event livestream

Don’t miss theCUBE’s coverage of Dreamforce, from Oct. 14–16. Plus, you can watch theCUBE’s event coverage on-demand after the live event.

How to watch theCUBE interviews

We offer you various ways to watch theCUBE’s coverage of Dreamforce, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE podcasts

SiliconANGLE’s “theCUBE Pod” is available on Apple Podcasts, Spotify and YouTube, which you can enjoy while on the go. During each podcast, SiliconANGLE’s John Furrier and Dave Vellante unpack the biggest trends in enterprise tech — from AI and cloud to regulation and workplace culture — with exclusive context and analysis.

SiliconANGLE also produces our weekly “Breaking Analysis” program, where Dave Vellante examines the top stories in enterprise tech, combining insights from theCUBE with spending data from Enterprise Technology Research, available on Apple Podcasts, Spotify and YouTube.

Guests

During theCUBE’s coverage of Dreamforce, theCUBE’s coverage will feature conversations with industry experts about Salesforce’s Agentic Enterprise in action — analyzing Agentforce 3, Data Cloud and Slack as the new work OS — with insights on trust, governance, interoperability and how real-time data fuels autonomous agents across sales, service, marketing and commerce.

(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE