Delivering a remarkable consumer experience takes more than speed; it takes edge. SharkNinja Operating LLC isn’t just adapting to the artificial intelligence era; it’s embracing it to build deeper, more intuitive connections with its customers.

By leaning into intelligent agents and platform capabilities, the company aims to innovate how it serves — and grows alongside — a loyal and diverse user base. That mindset of bold adoption is rooted in curiosity and optimism about the potential of AI and digital tools, according to Velia Carboni (pictured), chief information officer of SharkNinja.

SharkNinja’s Velia Carboni talks with theCUBE about how the company is building consumer relationships that go beyond single transactions.

“I think we can’t be afraid about technology changes,” she told theCUBE. “This is the next evolution of, ‘How do we create better consumer experiences, make them more streamlined and really take those experiences to the next level?’ I encourage everyone to jump in and not fear it, but embrace it. I think it’s going to drive a lot more efficiency. For me, it’s more about the consumer experience.”

Carboni joined theCUBE’s John Furrier and Gemma Allen at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed SharkNinja’s use of AI agents, digital personalization and how the company is building consumer relationships that go beyond single transactions.  (*Disclosure below.)

AI sharpens the consumer experience by listening better and acting faster

SharkNinja’s platform journey includes major milestones such as unifying its two brands, Shark and Ninja, under a single consumer-facing experience, according to Carboni. With help from Salesforce Inc., the company moved off legacy systems and now leverages dynamic content, personalized recommendations and real-time agent capabilities to guide consumers through product discovery.

“We want five-star product experiences,” she said. “To do that, we needed a partner that could grow with us both internationally as well as [into] new categories. First commerce, agents as well, because we are so consumer-focused, and that consumer experience is very important to us.”

AI plays a key role in simplifying and humanizing these interactions. From the upcoming launch of a “personal shopper” experience to the aggregation of data from retail, social and owned channels, SharkNinja is creating a consumer journey that’s fast, flexible and fueled by feedback, Carboni noted.

“We literally live, eat and breathe consumer feedback,” she said. “How do we get better? We’re never, ever, ever satisfied that we’re doing as much as we can. I think that’s where the AI capabilities that will light up, or continue to light up, will allow us to get them faster. We want the lifetime relationship, not the one time.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dreamforce:

(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE