As artificial intelligence progresses, AI coaching is revolutionizing in-person sales and service by enhancing real-time performance, closing skill gaps and ensuring consistent, high-quality customer experiences.

By merging human empathy with machine intelligence, Rillavoice Inc. is redefining in-person sales and service with AI coaching. The company transforms every customer interaction into a real-time learning opportunity, empowering teams to elevate performance and deliver exceptional experiences, according to Sebastian Jimenez (pictured), founder and chief executive officer of Rillavoice.

Rillavoice’s Sebastian Jimenez talks with theCUBE about how AI coaching is transforming sales performance and customer engagement.

“We are the first ever leading AI coaching software for in-person sales and service,” Jimenez said. “Think of people in plumbing, HVAC technicians, electricians. They talk to customers in person, face-to-face in their homes, their businesses, and they use our app on the mobile phone, tablets, Apple Watches. We use AI to automatically transcribe, analyze and give them feedback, to help them improve their sales and help their managers do what we call virtual ride-alongs that are a hundred times faster, better, more productive than physical ride-alongs.”

Jimenez joined theCUBE’s John Furrier and Gemma Allen at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how Rilla is bringing AI coaching to life in sales through innovative solutions, such as Rilla Live. (*Disclosure below.)

Rilla Live brings real-time AI coaching to the sales field

Rilla Live uses AI to record, transcribe and analyze in-person and remote sales conversations in real time, delivering instant insights and automated feedback. This gives sales representatives greater visibility, personalized coaching and actionable data to improve faster, perform consistently and focus on selling, Jimenez pointed out. 

“What we like to say at Rilla is that if you think of sales as a sport, imagine we have a coach that’s coaching their players in the locker room and they’re not able to be on the field when the game is going on to see what’s happening or review the game film,” he said. “We’re bringing a layer of visibility to outside sales and service that was never there before. In fact, the product now works live. We just launched Rilla Live where you can get feedback in the moment and you’re literally like a quarterback on the sidelines giving feedback.”

Rilla’s vision is to bridge the gap between digital and physical commerce by using AI to capture and analyze real-world sales conversations, making offline sales as measurable, coachable and optimizable as online sales. Through AI-driven insights, Rilla empowers sales teams to boost performance, consistency and customer experience, according to Jimenez.

“If you look at Amazon and eBay and everything that happens, e-commerce, that’s only 15% of commerce in America,” he said. “Eighty-five percent of commerce in America happens offline, people talking to each other in a store, in a showroom, in their home, in a business setting and that’s 85% of commerce. They’re so far removed from their customers because it’s so hard to get data. Our founding vision was what if we capture these real-life conversations and we can index offline commerce just like Google once did for the web? That’s what we’re trying to do.”

Rilla harnesses AI to capture, transcribe and analyze real-world sales conversations, turning offline interactions into actionable data. By uncovering what drives successful outcomes and pinpointing areas for improvement, it empowers sales teams to refine techniques, personalize communication and elevate customer engagement, Jimenez esplained.

“We found out that the top performers, they talk 45% to 65% of the time versus the customer,” he added. “They ask five times more open-ended questions per hour, 25 open-ended questions versus five, open-ended questions like, how does the price affect the way you think about this product? What makes you think that the price is too high? We have the largest data set of in-person sales conversations ever assembled, we have millions of these conversations, and so we’re able to do all these interesting analyses on how to talk and what to say.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dreamforce:

(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE