Dreamforce 2025 took the conversation around agentic AI a step further with Salesforce Ventures’ investment in Writer Inc., a fast-rising enterprise AI platform.

Writer’s May Habib and Salesforce’s Paul Drews discuss enterprise AI with theCUBE.

The partnership underscores Salesforce’s belief that Writer represents the future of AI-first operations, where enterprises move beyond experimentation and into production at scale. Subsequently, the bet could yield the tangible returns that many early adopter companies in AI have long sought.

“A little over three years ago, we launched our generative AI fund,” said Paul Drews (pictured, left), managing director at Salesforce Ventures. “Early on, we realized that one of the most important aspects of investing in this ecosystem is the team. We need to partner with entrepreneurs who can stay at the forefront of innovation. [Writer has] this perfect blend of technical expertise and go-to-market focus that enterprise customers need when they’re adopting AI, and that’s why I think they’ve had so much traction with incredible accounts, like Goldman Sachs, Accenture and others, and that’s why we were thrilled to partner with them.”

Drews and May Habib (right), co-founder and chief executive officer of Writer, spoke with theCUBE’s John Furrier and Gemma Allen at Dreamforce, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why Salesforce’s investment in Writer signals a new era for trusted enterprise AI adoption. (* Disclosure below.)

Salesforce’s enterprise AI bet on people, not technologies

For Salesforce Ventures, investing in Writer was about technology and people. Writer’s traction with blue-chip clients such as Accenture PLC validated that belief. The company’s blend of enterprise-grade AI and user-centric design also makes it stand out in an increasingly crowded market, according to Drews.

For Writer, the decision to partner with Salesforce came down to one factor: Distribution. The company’s AI-first platform thrives within the Salesforce ecosystem, where most Fortune 500 data resides, according to Habib.

“We’re helping people invent new things and new ways of working that they couldn’t do before agentic AI, and so much of the context we need to build powerful agents and new workflows that are very impactful has to do with data that lives inside Salesforce,” she said. “For us, that was just on paper an incredible fit.”

Writer’s ethos focuses on keeping humans in control of AI. The company fosters constant collaboration with subject matter experts in industries such as finance, pharma and retail to design practical, compliant AI workflows, according to Habib.

“Being able to work with subject matter experts … to design end-to-end workflows that make AI really impactful, that’s our secret sauce,” she said. “To do that in a vertical-specific way, that’s also something that we really admire about how Salesforce has gone to market.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Dreamforce:

(* Disclosure: TheCUBE is a paid media partner for Dreamforce. Neither Salesforce, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE