Intelligence platform startup Sumble Inc. formally launched today with an announcement that it has raised $38.5 million in new funding.

It plans to use the money to expand its artificial intelligence-powered go-to-market intelligence platform, enhance integrations with sales and marketing tools, and grow its engineering and data teams.

Founded in 2022 by Anthony Goldbloom and Ben Hamner, the founders of data science and machine learning community Kaggle, Sumble has as its goal to transform how go-to-market teams access intelligence. Sumble combines public web signals — job postings, social media, company websites — into a living knowledge graph, rather than simply offering static firmographic data or contact lists. The idea is to give sales teams deeper context rather than just more data.

Core to Sumble’s offering is what it calls “account intelligence.” That’s a feature whereby the platform surfaces a detailed view of a potential target company, such as which technologies it uses, which teams are hiring, what projects are underway and who might be the decision-makers involved.

Under the hood, Sumble relies on a knowledge graph and large-language-model infrastructure to link discrete signals into coherent narratives. The company’s platform maps relationships between teams, tools, hiring surges and strategic initiatives instead of treating each piece of data in isolation.

The platform also allows go-to-market teams to ask questions such as “Which companies just started hiring for generative AI roles and are migrating off legacy systems?” or “Which organizations have reorganized their decision-making leadership in the last quarter?”

Sumble is offered through a web application and application programming interface with enterprise services that plug into existing customer relationship management and workflow tools. Users can search organizations, teams, people, job posts and trends and then take action, such as enriching lists, setting up alerts and prioritizing opportunities.

While only formally launching today, Sumble already has a customer base that includes Snowflake Inc., Figma Inc., Wiz Inc., Vercel Inc. and Elastic N.V., according to The AI Journal.

The combined seed and Series A round was led by Coatue Management and Canaan Partners Management, with AIX Ventures, Square Peg Capital Pty. Ltd., Bloomberg Beta, Zetta Venture Partners and angel investors Marc Benioff and Nat Friedman also participating.

Image: Sumble