UPDATED 14:00 EST / OCTOBER 22 2025

Kevin Cochrane, chief marketing officer of Vultr, talks scalable cloud infrastructure at the NetApp Insight 2025 event. CLOUD

Hyperscale without the hype: How vendors are marrying cost control to speed

Enterprises want cloud that balances predictability and affordability, which is exactly where scalable cloud infrastructure enters the conversation.

Kevin Cochrane, chief marketing officer of Vultr, talks with theCUBE about cloud infrastructure at the NetApp Insight 2025 event.

Vultr’s Kevin Cochrane talks to theCUBE about scalable cloud infrastructure.

Companies are standardizing on data-first patterns that keep sensitive records controlled while making them instantly usable by artificial intelligence systems across cloud providers and on-premises. The aim is immediate, context-rich responses for users without sacrificing governance or cost discipline, according to Kevin Cochrane (pictured), chief marketing officer of Vultr.

“Imagine a world where [in] real time you had access to a personalized physician who could answer any and all questions about a recent test result that you just got,” he said. “Why do you have to wait two weeks to make an appointment and show up just to have the doctor — only just then, in real time — looking at the results trying to figure out what to tell you? This is the power of being able to deploy AI at scale: safely, securely leveraging ONTAP, leveraging NetApp to get sensitive, confidential data into a data pipeline, into a real [retrieval-augmented generation] application that delivers results for an actual end user.”

Cochrane spoke with theCUBE’s Christophe Bertrand at the NetApp Insight 2025 event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Vultr’s partnership with NetApp and how it enables cloud infrastructure that scales securely and cost-efficiently. (* Disclosure below.) 

Vultr’s take on scalable cloud infrastructure

Vultr operates across 32 regions and targets RAG and agentic systems that need predictable costs. The approach pairs ONTAP data services with nearby compute so datasets stay close while spend stays in check. The company also offers choices in graphics processing units to match workload fit, according to Kevin Cochrane.

“We are the functional equivalent of a hyperscaler, of an Amazon, of a Google or a Microsoft Azure,” he said. “We’re also the only provider that provides optionality in terms of GPUs.”

Working with NetApp helps Vultr move enterprise data into an “intelligence pipeline” that feeds training clusters and provisions datasets in real time to inference clusters for agentic AI, according to Cochrane. The partnership also adds policy controls and data residency enforcement so deployments stay governed and compliant.

“We’re super excited about the partnership with NetApp,” he said. “NetApp is the only company that can mobilize data at enterprise scale with safety, security and governance.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the NetApp Insight 2025 event:

(* Disclosure: TheCUBE is a paid media partner for the NetApp Insight event. Neither NetApp, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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