The meteoric rise of artificial intelligence as a catalyst for business transformation is driving parallel innovation across emerging solution areas — and process intelligence is quickly becoming one of the most powerful.

As the global business world converges for Celosphere 25, theCUBE will be on-site to unpack how Celonis SE is placing process intelligence at the center of the AI conversation. This year’s guiding theme — “No AI without PI” — sets the stage for deep exploration into how process intelligence powers enterprise transformation and measurable outcomes across the top, bottom and green lines.

“Celosphere is where process intelligence will come to life,” said Rob Strechay, managing director of theCUBE Research. “It’s incredible to see how organizations, big and small, and others are transforming how they optimize processes and reimagine them end-to-end. We see this year’s event as an inflection point where process mining, automation and AI converge to deliver measurable business impact.”

With the spotlight on process intelligence as the foundation of successful AI, theCUBE’s coverage of the event will explore how organizations are building digital twins of the enterprise — real-time process models that reveal hidden inefficiencies and opportunities for value. Expect to hear from industry experts and thought leaders on how these models are driving transformation speed, cost reduction and improved customer experiences across industries. (* Disclosure below.)

Process intelligence moves the AI implementation needle significantly

AI success stories are transitioning from labs to live environments, and theCUBE will track that journey during Celosphere 25. Coverage will highlight how customers operationalize AI prototypes from the Celonis AI Lab, turning them into practical solutions that improve cycle times, accuracy and automation rates. The focus: how AI becomes accountable, explainable and scalable when powered by PI context.

“At Celosphere, it’s not just about visibility, but about action,” Strechay added. “The Celonis ecosystem shows how process intelligence can drive outcomes across an organization, connecting strategy to real-time execution. That’s the kind of transformation every digital business leader should be watching.”

A major storyline will center on the “green line” — how process intelligence helps companies measure environmental and operational impact. Coverage will unearth insights on reduced emissions, improved on-time delivery and optimized cash flow, tying these to financial performance and strategic agility.

TheCUBE will also examine the growing ecosystem of partners helping accelerate Celonis deployments and reduce time to value. Expect in-depth discussions with system integrators, technology providers and innovators shaping the next phase of enterprise AI execution.

TheCUBE event livestream

Do not miss theCUBE’s coverage of Celosphere 25 on Nov. 4-5. Plus, you can watch theCUBE’s event coverage on-demand after the event.

How to watch theCUBE interviews

We offer you various ways to watch theCUBE’s coverage of Celosphere 25, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE podcasts

SiliconANGLE’s “theCUBE Pod” is available on Apple Podcasts, Spotify and YouTube, which you can enjoy while on the go. During each podcast, SiliconANGLE’s John Furrier and Dave Vellante unpack the biggest trends in enterprise tech — from AI and cloud to regulation and workplace culture — with exclusive context and analysis.

SiliconANGLE also produces our weekly “Breaking Analysis” program, where Dave Vellante examines the top stories in enterprise tech, combining insights from theCUBE with spending data from Enterprise Technology Research, available on Apple Podcasts, Spotify and YouTube.

Guests

During Celosphere 25, theCUBE’s coverage will feature top industry executives, analysts and ecosystem partners, who will share insights on how process intelligence is reshaping AI-driven enterprise transformation. Featured guests include Celonis’ Alex Rinke, co-CEO and co-founder; Carsten Thoma, president; Manu Haug, chief field technology officer; Wil van der Aalst, chief scientist; and Kerry Brown, transformation evangelist.

TheCUBE will also speak with Louise McCarthy, chief information officer of transformation at Metro Bank; Marco Görgmaier, senior vice president of enterprise platforms and services, data and artificial intelligence at BMW Group; Timo Peters, head of process insights and value at Bayer; Robert M. Speer, former acting secretary of the Army at the U.S. Department of War; and Tom Steffens, former deputy chief financial officer at the U.S. Department of War, among others.

(* Disclosure: TheCUBE is a paid media partner for Celosphere 2025. Sponsors of theCUBE’s event coverage do not have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE