Generative artificial intelligence startup Writer Inc. launched a major expansion to its platform today with the debut of Writer Agent, a system that adds advanced capabilities and customizable autonomous automation for enterprise work.

The new Writer Agent rolls out new agent playbooks, routines, connectors and personality customization. It extends on the company’s previous Action Agent and the company’s chatbot to create a unified agent experience with an intuitive interface.

“Writer Agent is the difference between a single sales rep asking a chatbot to write an outreach email and an enterprise ensuring that 1,000 reps are all sending on-brand, compliant and contextually-aware messages to target accounts,” said Writer co-founder and Chief Executive May Habib.

The new interface offers two modes in one, offering a chatbot experience for asking quick questions and an agentic experience that generates data-driven presentations including documents, spreadsheets, presentations, dashboards and more.

Under the hood, the Agent is powered by Writer’s proprietary large language model Palmyra X5. The X5 model is a reasoning model that features a 1 million-token context window, allowing it to ingest and reason across extremely large volumes of enterprise data at once.

Playbooks function as templates that convert frequently used workflows into repeatable, shareable artifacts. Once saved, a playbook can be accessed directly from the Writer Agent chat window. Use cases range from generating search engine optimized content to analyzing advertising performance. A playbook can also allow teams to create instant-use skills for their agents.

Routines schedule playbooks to run automatically at specific times or intervals, allowing users to “set it and forget it.”

Writer Agent can also connect to numerous third-party systems using the company’s Model Context Protocol gateway. Built-in connectors tie into enterprise applications and services such as Google Workspace, Microsoft 365, Snowflake Inc., HubSpot Inc. and Databricks Inc.

Users and teams can now also easily adjust their Agent’s voice profile per session or for every activity. Setting a personality ensures a consistent voice across all documents the agent produces, from emails to reports, meaning that it will generate using a distinctive tone, voice and style. This new capability is in addition to the existing ability to enforce global brand style and terminology.

New administrative controls provide information technology teams with granular oversight of core functionalities, including web use, browser automation, data access and connector permissions. These tools are intended to support visibility across security and compliance requirements.

Competing in the new agentic AI market

“We’re entering an era where if you can describe a better way to work, you can build it,” said Director of Product Management Doris Jwo. “The new Writer Agent democratizes who gets to be a builder, empowering the operational experts and creative problem-solvers in every department to become the architects of their own transformation.”

Writer’s update arrives as the broader industry accelerates toward agentic orchestration across enterprise workflows. Major platforms are pushing in the same direction, each with its own interpretation of what an AI “agent” should be.

Microsoft Corp. has expanded Copilot into an orchestration layer for Office, security tools and business applications. Google LLC has begun rolling out Gemini-driven agents for Workspace, providing automated task handling and data extraction. OpenAI Group PBC’s GPTs and Anthropic PBC’s improvements with Claude models and Workflows have also emerged as flexible frameworks for assembling tool-using, multistep automations.

These approaches reflect a convergence in the enterprise AI landscape. Companies are no longer focused solely on chatbot interfaces. Instead, they’re moving toward systems that can operate across documents, applications and data sources to execute complex, multistep tasks.

This release comes as Writer continues to gain industry adoption and new enterprise-focused customers, including Aptitude Health Holdings LLC, Comcast Corp., Keurig-Dr. Pepper Inc., New American Funding, LLC and TikTok Inc. They joined alongside Writer’s long-time customers, who include Accenture plc, Qualcomm Inc. and Uber Technologies Inc.

“Writer Agent isn’t just another AI tool, it’s the monumental leap we’ve been promised,” said New American Funding Senior Content Marketing Manager Karen Rodriguez. “It’s the shift from AI that tells you how to do something to AI that does it for you.”

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