Fitness and activity tracking platform company Strava Inc. has reportedly confidentially filed for an initial public offering.

The Information reported today that the company has submitted a confidential draft registration statement to the U.S. Securities and Exchange Commission and has hired Goldman Sachs Group Inc. to help lead the offering.

Founded in 2009, Strava offers a global social platform for athletes, with more than 150 million registered users across more than 185 countries. The company’s offerings include allowing users to record and analyze activities such as running, cycling and swimming. Community features such as shared routes, challenges and competitive leaderboards also offer activity encouragement through gamification.

The IPO filing comes at a time when Strava is seeing rising subscription rates and has undertaken a number of acquisitions to assist with its growth.

Strava’s list of acquisitions has included running coaching app company The Run Buddy Ltd. and cycling training platform Breakaway Industries Ltd., both of which helped its reach into structured training and performance analytics. The acquisitions also helped Strava position itself not just as a tracking tool but as a broader fitness ecosystem.

Strava was last valued at abouy $2.2 billion following a funding round in May. Strava’s revenue is also said to have grown 50% in the last year, though it’s believed to be below $500 million.

Unlike free health tracking services, though, one key advantage Strava has is that it generates a significant portion of its revenue from paid memberships: People are willing to pay for Strava’s services versus the company having to rely on advertising alone.

Strava’s Chief Executive Officer Michael Martin has previously said that going public has long been part of Strava’s strategic roadmap, noting that access to public capital markets would support further product investment and larger acquisitions.

The company’s decision to go public comes after 2025 saw a decent number of IPOs, though the first look at the quarterly PitchBook-NVCA Venture Monitor report released earlier this week found that the overall number of IPOs dipped compared to 2024. However, IPOs did account for half of the total exit value observed through 2025.

Photo: Strava