Flora, the creator of an “intelligent canvas” platform for creative professionals, has raised $42 million in an early-stage round with a goal to tackle the fragmentation around generative artificial intelligence design tools.

Led by Redpoint Ventures, today’s Series A round also saw participation from a host of angel investors, including Vercel Inc. Chief Executive Guillermo Rauch, Twitch Interactive Inc. founder Justin Kan, Frame.io CEO Emery Wells, Hanabi Capital General Partner Mike Volpu and Features & Labels Inc. co-founders Gorkem Yurtseven, Burkay Gur and Batuhan Taskaya. With the raise, Flora’s total funding to date stands at $52 million.

Flora, officially known as Flora and Fauna Flowershop Inc., is the creator of a generative AI platform that provides access to multiple text, image and video creation models in a single environment. Aimed at professional creators and designers, the platform enables users to create media assets using text, image or video-based prompts.

Rather than develop its own generative AI models, Flora lets users choose from a range of third-party offerings, including Google LLC’s Gemini 2.5 Pro, Gemini 2.5 Flash Image, Imagen 4 and Veo 3, OpenAI Group PBC’s GPT-5 and GPT Image, Runway Inc.’s Aleph and Gen-4 Turbo, Stability AI Inc.’s Stable Diffusion 3.5, ByteDance Ltd.’s Seedream 4.0 and many others.

In an interview with AdWeek, Flora CEO Weber Wong said he built Flora to cater to professional creators with a comprehensive platform that offers access to all of the most powerful creative AI tools available. “All these different models were fragmented across different companies, and fundamentally, all the AI tools are built by non-creatives for other non-creatives to feel creative,” he reasoned. “No one was building for the professional creative class and they were getting left behind.”

Flora’s design process is based on a concept it calls “nodes,” which allow for multiple interactions of the same design. Each new project kicks off with a new node, which is essentially the initial design, and from there they can branch out to create new versions of the same concept. The nodes are mapped with one another on a larger canvas, providing users with a more tractable creative flow.

So someone creating a marketing video might begin with a text prompt describing their concept and a few reference images. Flora will generate a video, and the user can use different prompts to edit it and see which contrasting styles they prefer.

According to Wong, Flora has already built up an impressive customer roster, with designers from companies such as Nike Inc., Levi Strauss & Co., Starz Entertainment Corp. and Pentagram Design Ltd. using the platform to accelerate creativity. They typically use Flora in the initial stage of asset design, since it allows them to test new concepts and ideas quickly. Later, they can scale the ones they like into full brand executions, with Flora making it possible to visualize new products in different scenarios.

Although it’s focused on serving professionals, Flora doesn’t object to individual users signing up. It offers solo subscription plans that start from $16 per month, paid annually, with other options for businesses.

Flora will use the funding to expand its enterprise sales operations and marketing budget. On the product side, it plans to build more creative controls and add more traditional editing capabilities, so users can finish their entire project within the Flora platform. It currently employs 25 people, and plans to double or maybe even triple that headcount by next year.

Redpoint Ventures Managing Director Alex Bard said he’s investing in Flora because of the unique way in which it blends rigorous engineering and business thinking with creative taste. “By enabling creatives to encode creative judgment and taste directly into workflows, Flora is building a unified environment that improves with use and compounds quality over time,” he said. “We believe this is an architectural change in creative tooling, not an incremental one.”

Image: Flora